Full-Time

Marketing Copywriter

PayActiv

PayActiv

201-500 employees

Provides early access to earned wages for employees

Data & Analytics
Financial Services
Consumer Goods

Junior, Mid, Senior

Milpitas, CA, USA

Required Skills
Sales
UI/UX Design
SEO
Marketing
Data Analysis
Requirements
  • Bachelor’s degree
  • UX writing experience
  • 4-6 years of experience working in a B2B software company
  • Experience with content management, strategy, and analytics
  • Experience with CMS
  • Strong understanding of modern sales methodologies, sales processes, and buyer’s journey alignment
  • Excellent written and verbal communication skills
  • Creative story teller with the drive to write engaging copy that drives results
Responsibilities
  • Write clear and concise user-facing content across multiple touch points including email, in-app messages, and SMS
  • Write compelling content for landing pages, email drip campaigns, white papers, case studies, and other platforms
  • Craft compelling and engaging content that drives user engagement
  • Help drive content strategy across all platforms
  • Manage content creation, editing, and publishing across multiple platforms
  • Manage agency partners to drive content strategy and align with the SEO strategy
  • Analyze internal data and external studies to develop marketable insights
  • Support day-to-day inquiries from sales, and customer success teams, engaging cross-functionally as needed to achieve a resolution and create materials as needed
  • Coordinate between sales and marketing to ensure alignment on campaign execution and identify areas for improvement to improve pipeline and revenue health
  • Develop the master plan and calendar for the creation of new sales materials and align activities throughout the year
  • Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those gaps, coordinating with contributors on enablement sessions and content delivery
  • Measure the impact of content and continuously iterate on the content strategy

Company Stage

Series C

Total Funding

$135.2M

Headquarters

San Jose, California

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

24%