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Future Publishing

Digital media publisher with multi-channel revenue

YouTube Thumbnail Designer

Graphic DesignConfirmed live in the last 24 hours
Full-timeNewcastle upon Tyne, UK£26.5k - £30k

About the Job

Requirements

  • A good portfolio and a proven track record of producing high-quality, high-performing, data-driven YouTube thumbnails.
  • A strong understanding of YouTube analytics and how to use it to improve future creative decisions.
  • A deep knowledge of audience psychology and behaviour.
  • An awareness of graphic design principles such as visual hierarchy and colour.
  • Knowledge of Adobe Creative Cloud.
  • An ability to develop clickable concepts.
  • Knowledge of visual storytelling and composition.
  • A versatile and adaptable design aesthetic.
  • An understanding of what makes a thumbnail get clicked, beyond why it looks good.
  • An understanding that thumbnails and titles work together as a package.
  • An ability to create curiosity without misleading the audience.
  • Vast knowledge of the YouTube landscape.

Responsibilities

  • Design and create video packaging across YouTube and social media platforms.
  • Collaborate with teams to translate video topics and scripts into compelling, engaging thumbnails.
  • Pitch thumbnail concepts and video ideas.
  • Analyse data from YouTube Studio and study A/B test results to understand what works for the audience.
  • Research direct competitors and the wider YouTube landscape to identify trends and best practices, and apply those learnings to content.
  • Source, edit, and enhance images using professional editing tools to produce high-quality artwork.
  • Create templates and visual styles for other team members to use.
  • Perform other graphic design tasks, including creating templates for social media posts and poster designs.

About the Company

Future Publishing

Digital media publisher with multi-channel revenue

Future Publishing describes itself as a media company that creates and distributes content across websites, magazines, and digital channels. It earns money through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing. The company plans to connect people with their passions by using high-quality content and technology, aiming to engage readers and attract advertisers and business partners. Compared with competitors, Future Publishing emphasizes a portfolio of market-leading brands and diversified revenue models to reach a broad audience across print and digital platforms. Its goal is to deliver valuable content, sustain growth, and support communities while collaborating across teams to solve problems and meet promises.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bath, United Kingdom
Founded
1985

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