Duracell makes and sells batteries and power solutions around the world. Its main products are alkaline batteries, rechargeable cells, specialty cells, and lithium coins that power everyday devices—from toys to remote controls to flashlights. A battery works by storing chemical energy inside its cells and releasing it as electrical energy when connected to a device; Duracell’s batteries are designed to provide steady, long-lasting power for a wide range of uses. The company differentiates itself by holding the top market share in consumer batteries, offering a broad product lineup, and maintaining a global presence with a reputation for reliability and strong distribution. Its goal is to provide dependable portable power and stay a leading supplier of batteries for consumers worldwide.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$4.7B
Headquarters
Bethel, Alaska
Founded
1920
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