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Team Overview

The Solutions Marketing team helps sellers engage customers through consultative, buying-group-focused conversations that address critical business challenges. The team transforms customer insights, solution narratives, buyer personas, and sales playbooks into practical, locally relevant resources that help sales teams create demand, strengthen customer engagement, and accelerate growth across international markets. Working closely with Sales, Product Marketing, Product Management, and regional stakeholders, the team ensures sellers have the tools and guidance needed to communicate value effectively and navigate complex buying processes.

This role reports to the Vice President, Product Marketing.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview And Core Responsibilities

As a Senior Principal Solutions Marketing professional, you will lead the development and scaling of customer-centric sales enablement programs across international markets. You will translate complex customer challenges, market dynamics, and solution capabilities into practical tools, messaging, and frameworks that help sellers engage buying groups, build stronger customer relationships, and support business growth.

Build and scale customer-centric sales enablement programs across international markets, adapting global solution narratives to regional market needs, regulatory requirements, industry priorities, and buyer expectations.
Develop persona-based and use-case-driven enablement resources, including playbooks, discovery guides, messaging frameworks, objection-handling tools, customer success stories, and sales journey guidance.
Translate complex customer challenges, market trends, and solution capabilities into practical resources that improve seller confidence and customer engagement.
Leverage customer insights, customer feedback, and regional sales requirements to create programs that help sellers communicate effectively around key business challenges.
Create scalable frameworks, templates, governance models, and activation plans that support consistent and locally relevant sales enablement.
Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance, and subject matter experts to deliver high-quality, field-ready resources.
Analyse enterprise buying groups and decision-making processes to ensure enablement content addresses the priorities of decision-makers, influencers, end users, and other stakeholders.
Influence senior stakeholders across sales, marketing, product, and business leadership functions within a complex international environment.
Deliver training, coaching, and activation programs for sales teams across multiple regions, cultures, and markets.
Measure adoption, gather stakeholder feedback, and continuously improve enablement programs based on business outcomes and user engagement.

Required Knowledge And Experiences

10 or more years of experience in solutions marketing, product marketing, sales enablement, portfolio marketing, enterprise business-to-business (B2B) marketing, Software as a Service (SaaS), Data as a Service (DaaS), product strategy, or a related discipline, including significant international or multi-region experience.
At least five years of experience leading cross-functional initiatives and influencing regional stakeholders with varying levels of capability, experience, and market maturity.
Demonstrated experience developing and scaling sales playbooks, buyer enablement programs, persona-based messaging, thought leadership content, seller training, and customer engagement frameworks.
Experience adapting global content to regional terminology, competitive dynamics, business priorities, market maturity, and regulatory considerations.
Strong understanding of enterprise buying groups and experience influencing senior stakeholders across functions, geographies, and business units.

Required Technical Skills

Ability to develop structured sales enablement assets, including playbooks, messaging frameworks, talk tracks, discovery guides, and seller training materials.
Strong content development, presentation, facilitation, and project management capabilities.
Experience designing and executing enablement programs in complex, cross-functional, and international environments.
Ability to analyse customer, market, and sales feedback to drive continuous improvement and enablement effectiveness.
Strong communication and stakeholder management skills, including presenting to senior leaders and cross-functional teams.

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

Experience coaching and activating geographically distributed sales, marketing, or enablement teams.
Familiarity with regional regulatory considerations and market-specific competitive landscapes.
Experience supporting global go-to-market strategies across multiple international regions.
Curiosity about customer decision-making processes and enterprise purchasing behaviours.
Willingness and ability to travel internationally, up to 30%, based on business needs and regional activation requirements.

What’s in it for you?

At TransUnion you will be joining a friendly, forward thinking global business. As well as an excellent salary and bonus scheme or commission scheme (if joining our sales teams) our benefits package comes with:

26 days annual leave and bank holidays (increasing with service)
Global paid wellness days off and a bonus day off to celebrate your birthday
A generous contributory pension scheme and access to the TransUnion Employee Stock Purchase Plan
Private health care and a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
Access to our diversity forums and communities so you can get involved in causes close to your heart

TransUnion – a place to grow:

If there’s something on the list of essential or desirable skills that you can’t quite tick off, don’t let that stop you from applying. We are open to exploring training and development opportunities for the right candidate to ensure you are successful. We know imposter syndrome is real, lets confront it so we can continue to grow and thrive together.

Flexibility at TU:

We recognise that our people need the freedom to balance their day-to-day lives with their work. This is why we’ve set out to create inclusive and flexible policies and practices for you to accommodate all your responsibilities and needs: children, family and beyond. If the role is advertised as full time, don’t let this stop you from applying. Let us know if you’re looking for a part time or flexible working arrangement and we can discuss this with you.

Additional support:

At TransUnion, we’re committed to fostering an inclusive and diverse workplace where all individual’s talents and perspectives are valued. When you apply for a position with us, you’re not just joining a team, you’re becoming part of a community that celebrates differences and embraces equality. We understand that everyone has different needs, which is why we offer a range of reasonable adjustments to our recruitment process. Please let us know if you require any reasonable adjustments to help you through the application process or to attend an interview with us by contacting [email protected].

Interview & Hiring Process:

Most of our recruitment processes are virtual, so you’ll get to know our hiring managers and teams over the phone and through video. If we need you to attend a physical in person interview, your recruiter will inform you of this.

We do not accept any unsolicited CV’s from recruitment agencies. If you are a recruitment agency on our PSL, our talent team will contact you directly should we require any assistance.

Find out more about Life At TU UK:

https://twitter.com/TransUnionUK

https://www.linkedin.com/company/transunion/life/

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion Job Title

Principal, Product Marketing

About the company

TransUnion is a global information and insights company. It collects and analyzes data to provide services for businesses and consumers. For business clients, it offers credit portfolio management, marketing solutions, and fraud detection to help manage risk and make informed decisions. For consumers, it provides tools to monitor personal credit, including credit reports and scores. The platform supports enterprise use by enabling storage, identity resolution, and protection for building traditional and generative AI models. TransUnion generates revenue through three segments: U.S. Markets, International, and Consumer Interactive. Its goal is to help customers understand and manage credit risk, prevent fraud, and derive actionable insights from large data assets.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Chicago, Illinois

Founded

1968

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See people who can refer or advise you

Simplify's Take

What believers are saying

Q2 2026 revenue rose 15% to $1.31 billion, and guidance increased again.
International growth accelerated in Canada, the U.K., and India after OneTru deployments.
Snowflake integration and Universal Ads partnerships widen non-credit revenue beyond bureau cycles.

What critics are saying

FTC and CFPB rental-screening litigation remains pending after June 2026, threatening penalties.
Illinois layoffs already hit 640 workers by March 2024, signaling continuing cost pressure.
Experian and Equifax can copy TransUnion's product bundling, eroding pricing by 2027.

What makes TransUnion unique

TransUnion's OneTru migration hit 60% of U.S. matches by July 2026.
TransUnion launched 40 AI products in first-half 2026, including TruIQ and TruValidate.
TransUnion owns Trans Union de Mexico after March 2026, broadening North American data coverage.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Disability Insurance
Paid Parental Leave
Adoption Assistance
Fertility Treatment Support
Legal Services
Long-Term Care Insurance
Commuter Benefits
Tuition Reimbursement

Company News

Yahoo Finance

Oct 21st, 2026

TransUnion launches Transaction Matching with Fiserv to identify unknown in-store shoppers

TransUnion has launched Transaction Matching, a tool that links in-store purchases to persistent, privacy-conscious customer identities. It uses Fiserv's Unknown Shopper solution to help merchants recognise shoppers they could not previously identify, such as loyalty members who paid with a new card, or used tap-to-pay or a mobile wallet. Merchants can add demographic and lifestyle insights to pseudonymised profiles, cut duplicate records, and tell new customers from returning ones. Red Lobster is an early user. "Before partnering with TransUnion and Fiserv, a new credit card could look like a new customer, even when it belonged to a loyalty member," said Alisa Stewart, the chain's director of customer relationship management. The launch is the first collaboration under TransUnion's broader Transaction Matching solution.

Yahoo Finance

Oct 20th, 2026

TransUnion launches first adverse-actionable scores against $2.4B synthetic fraud, debuts on Oscilar

TransUnion has launched Credit Washing and Synthetic Fraud Scores with adverse action capability, which it calls the first of their kind. Lenders can use them to spot synthetic identities and credit washing, and to give consumers reason codes when credit is denied. TransUnion research puts lender exposure to synthetic identity fraud at $2.4 billion as of June 2026. Consumers whose charge-offs were hidden through credit washing are 3.5 times more likely to charge off a new account within a year, and super prime consumers are 10 times more likely. Oscilar, a risk platform serving more than 100 financial institutions, is the first to offer the scores. They run alongside credit decisioning in one workflow, so lenders can cite fraud risk in adverse action notices.

Associated Press

Oct 8th, 2026

TransUnion launches First Look for mortgage lenders to cut origination costs by reviewing credit insights before purchasing scores

TransUnion has launched First Look Functionality for Mortgage, allowing lenders to review credit insights before purchasing scores. The tool enables mortgage lenders to buy credit reports alone or with their chosen score, then request additional scores only when needed, without incurring the cost of a second report when eligibility conditions are met. The innovation follows TransUnion's extension of 99-cent VantageScore 4.0 mortgage pricing through 2028, with no charge when pulled alongside a FICO Score. Traditional mortgage workflows often require lenders to purchase credit scores early, leading to unnecessary fallout costs. The functionality works with both soft-pull and hard-pull workflows and is compatible with government-sponsored enterprises and Federal Housing Administration automated underwriting systems. It's available through mortgage resellers without requiring changes to existing selling guidelines or policies.

Yahoo Finance

Jul 31st, 2026

TransUnion joins Universal Ads to extend audience data into premium TV inventory

TransUnion has joined Universal Ads as an inaugural Audience partner, bringing its audience data into premium TV advertising inventory for app advertisers. The partnership extends cross-channel audience targeting and measurement from digital media to television. The move highlights how TransUnion is expanding uses of its data assets beyond traditional credit reporting. The integration allows app marketers to use consistent targeting across mobile, web, and connected TV platforms. TransUnion reported Q2 2026 sales of $1.31 billion and net income of $143.4 million. The company raised its full-year 2026 guidance to revenue of $5.13 billion to $5.16 billion and net income of $807 million to $821 million. Management has repurchased 5.67 million shares for $449.84 million under its current buyback programme.

Yahoo Finance

Jul 28th, 2026

TransUnion raises guidance on 10% growth and platform modernisation milestone

TransUnion reported its tenth consecutive quarter of high single-digit revenue growth or better, achieving 10% organic constant currency growth in Q2 2026. The company raised its full-year adjusted diluted EPS guidance to 11-12% growth, reflecting strong first-half performance. U.S. Financial Services grew at a 9% CAGR excluding mortgage, driven by market share gains and innovation rather than underlying volumes. Over one-third of Financial Services revenue now comes from alternative data and non-credit solutions. The company's platform modernisation reached 60% of U.S. match activity migrated to OneTru, with completion expected by year-end. International operations accelerated to 6% organic growth, supported by recovery in India and strong performance in Canada and the UK. TransUnion reduced its leverage ratio to 2.6x, targeting below 2.5x long-term.

TransUnion

Senior Principal Solutions Marketing

About the job

About the company

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Simplify's Take

What believers are saying

What critics are saying

What makes TransUnion unique

Benefits

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