Kantar helps businesses understand and grow their brands through data, insights, and consulting. It offers a wide range of services from brand strategy and innovation to customer experience and media effectiveness, using a mix of advanced analytics, proprietary platforms, and human expertise to generate deep, actionable consumer insights. The core idea is to combine historical data with real-time analytics to predict trends and shape future strategies, including identifying effective advertising and optimizing marketing ROI. The company differentiates itself with its global reach and local market relevance, its long track record of data and frameworks for brand growth, and its ability to blend technology with expert guidance. Its goal is to enable clients to make informed decisions, drive growth, and stay ahead in a competitive consumer landscape.
Company Size
10,001+
Company Stage
Acquired
Total Funding
$3.1B
Headquarters
London, United Kingdom
Founded
2010
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