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Informa Group

Organizes B2B events, digital platforms, publishing

Marketing Executive – Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
ContractAbingdon, UK

About the Job

Requirements

  • Demonstrable experience and expertise in managing paid social advertising campaigns on platforms such as LinkedIn and Meta.
  • Awareness of commercial issues including profitability, growth, strategy evaluation and selection, and business development.
  • Strong understanding of market conditions and commercial opportunities.
  • High proficiency in the relevant area.
  • Ability to manage project information and corresponding key performance indicators.
  • Ability to present information to a variety of stakeholders.
  • Advanced knowledge of new marketing and industry trends.

Responsibilities

  • Own specific paid social campaign plans and their performance.
  • Lead paid social activity across all territories, optimizing performance to achieve growth with a return-on-investment focus.
  • Work with planning teams to recommend effective growth strategies and budgets.
  • Collaborate with other teams and internal stakeholders.
  • Lead paid social innovation within the team by monitoring market trends and developments and identifying new platforms, technology, and audiences.
  • Use a test-and-learn agenda, communicate social performance, identify growth opportunities, and document strategies and approaches to support shared understanding and efficiency.

Desired Qualifications

  • Focus on self-development.

About the Company

Informa Group

Organizes B2B events, digital platforms, publishing

Informa operates internationally in events, digital services, and academic research for B2B audiences. It runs large-scale industry events, provides digital content and networking platforms, and publishes academic research, earning revenue from event tickets, subscriptions, and publication fees. Its differentiators include a global footprint (FTSE 100-listed, 30 countries, 12,000 employees) and a diversified revenue mix across events, digital services, and scholarly publishing. Its goal is to connect professionals, businesses, and researchers by delivering events and digital platforms that enable knowledge exchange and business opportunities worldwide.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Colchester, United Kingdom
Founded
1998

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