CRM & Growth Associate
Lenskart
CRM & Growth Associate
Lenskart
Vertically integrated D2C eyewear retailer
Job Description: CRM & Growth Associate
Experience: 1–3 Years
Location: Bangalore (In Office)
Tools: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/karix
Role Over
viewWe are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behavior and minimize churn. Whether it’s building a complex multi-step journey in CleverTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experiece
Key Responsibilites
Lifecycle Management: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) using CleverTap.
Growth Experimentation: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rates
Attribution & Analytics: Track user journeys from acquisition to retention using GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts.
Data Analysis: Write basic to intermediate SQL queries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team.
Retention Strategy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base.
Collaboration: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segments
Core Skills
Experience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferred)
Tool Proficiency: Hands-on experience with CleverTap (Journeys, Segments, Liquid tags) is a must.
Analytical Mindset: Comfortable navigating GA4 dashboards and understanding attribution models.
Technical Skills: Ability to write SQL queries (SELECT, JOIN, WHERE) to pull and filter user data.
Curiosity: A natural "tinkerer" who looks at a drop in the funnel and wants to find out why it happened.
Lenskart runs a vertically integrated eyewear business that sells prescription glasses, sunglasses, and contact lenses through a direct-to-consumer, omnichannel model. It designs and manufactures in-house (including an automated factory) and retails its own brands while also carrying acquired brands, using AI-powered virtual try-on and even home eye tests to help customers choose frames. Its advantage comes from controlling the full supply chain—from design to retail—and pursuing growth through strategic acquisitions like Owndays and Meller. The goal is to make high-quality eyewear affordable and accessible at scale, expanding in India and internationally with technology to improve the shopping experience.
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