Full-Time
Director – Performance Marketing
Confirmed live in the last 24 hours
Good American
201-500 employees
Fashion brand offering inclusive women's apparel
Senior, Expert
Hollywood, Los Angeles, CA, USA
Position requires onsite presence in Hollywood, CA.
- 6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred.
- Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets.
- Proven success in achieving and exceeding KPI targets (CAC, ROAS).
- Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics.
- Data visualization and CDPs.
- Feed management tools (Feedonomics, GMC, Meta Commerce Manager).
- Strong organizational and project management skills, with a proactive approach to overseeing agency performance.
- Collaborative with excellent communication and leadership abilities.
- Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs.
- Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners.
- Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV).
- Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI.
- Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements.
- Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership.
- Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies.
- Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
- Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations.
Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their direct-to-consumer model allows them to sell products through their website, ensuring a controlled brand experience and offering flexible payment options. The company differentiates itself by focusing on inclusivity and sustainability, having achieved B Corporation Certification. Good American's goal is to redefine the fashion industry by making stylish and well-fitting clothing accessible to all women.
Company Stage
N/A
Total Funding
$1.3M
Headquarters
Culver City, California
Founded
2016
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Growing demand for size-inclusive fashion aligns with Good American's core offerings.
- Influencer marketing boosts brand engagement, leveraging figures like Cindy Crawford.
- Retail expansion, including Los Angeles store, increases brand visibility and reach.
What critics are saying
- New president Paul Griffin may disrupt current operations with strategic shifts.
- Partnership with H&M risks diluting brand identity if not aligned with core values.
- Physical retail expansion increases operational costs and financial risk.
What makes Good American unique
- Good American emphasizes inclusivity with a wide range of sizes and styles.
- The brand is B Corporation Certified, ensuring high social and environmental standards.
- Direct-to-consumer model allows control over brand and customer experience.
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