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About Good American
Industries
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
$1.3M
Headquarters
Culver City, California
Founded
2016
Overview
Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their direct-to-consumer model allows them to maintain control over the customer experience and offer flexible payment options. The company differentiates itself by focusing on inclusivity and sustainability, having achieved B Corporation Certification. Good American's goal is to redefine the fashion industry by making stylish and high-quality clothing accessible to all women.
Simplify's Take
What believers are saying
- Recent retail expansion increases brand visibility and customer accessibility.
- Partnership with H&M enhances brand reach and inclusivity efforts.
- Celebrity endorsements boost brand recognition and appeal to diverse audiences.
What critics are saying
- Increased competition in the premium denim market may impact market share.
- Rapid retail expansion could strain resources and affect product quality.
- Reliance on celebrity endorsements poses risks if partnerships don't resonate with audiences.
What makes Good American unique
- Good American emphasizes inclusivity with a wide range of sizes and styles.
- The company holds B Corporation Certification, ensuring high social and environmental standards.
- Direct-to-consumer model allows control over brand and customer experience.
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Funding
Total Funding
$1.3M
Above
Industry Average
Funded Over
0 Rounds
Company News
Good American has appointed Paul Griffin as president, succeeding Melissa Anderson.
Good American has named supermodel Cindy Crawford as its latest brand ambassador.
Ahead of the upcoming GRAMMY Awards, Good American is thrilled to unveil its latest campaign featuring seven-time GRAMMY nominee Victoria Monét.
Columbia Sportswear announced that its board of directors appointed Charles Denson to serve as a director and member of its audit committee.
Good American's first store opened in Los Angeles' Century City earlier this year. Courtesy of Good AmericanIn the ever-evolving realm of fashion, Good American is emerging as a beacon of inclusivity and diversity. Co-founded by Emma Grede and Khloé Kardashian, the brand is known for its denim that fits all and branding that includes all. And it's grown immensely with the seamless integration of online and wholesale strategies.The denim industry has a projected value of $15.8 billion in the U.S., growing to about $21 billion by 2030. There are 160 critical global players, with anticipated growth out of international countries; the market is enormous, and the competition is high, but so is the opportunity.Good American was founded by Emma Grede and Khloé Kardashian in 2016. Courtesy of Good AmericanGood American embraced a dual approach from its inception, catering to both direct-to-consumer and wholesale markets
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About Good American
Industries
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
$1.3M
Headquarters
Culver City, California
Founded
2016
Good American is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today