Full-Time
Senior Manager of Performance Marketing
Confirmed live in the last 24 hours
Good American
201-500 employees
Fashion brand offering inclusive women's apparel
Senior
Hollywood, Los Angeles, CA, USA
Position requires onsite presence in Hollywood, CA.
- 6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred.
- Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets.
- Proven success in achieving and exceeding KPI targets (CAC, ROAS).
- Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics.
- Data visualization and CDPs.
- Feed management tools (Feedonomics, GMC, Meta Commerce Manager).
- Strong organizational and project management skills, with a proactive approach to overseeing agency performance.
- Collaborative with excellent communication and leadership abilities.
- Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs.
- Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners.
- Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV).
- Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI.
- Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements.
- Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership.
- Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies.
- Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
- Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations.
Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their direct-to-consumer model allows them to offer stylish, high-quality apparel while emphasizing inclusivity and sustainability, as evidenced by their B Corporation Certification. They differentiate themselves from competitors through flexible payment options and an ambassador program that fosters community engagement. The company's goal is to redefine the fashion industry by ensuring all women feel confident in their clothing.
Company Stage
N/A
Total Funding
$1.3M
Headquarters
Culver City, California
Founded
2016
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↑ 2%
Simplify's Take
What believers are saying
- Growing demand for size-inclusive fashion aligns with Good American's offerings.
- Celebrity partnerships boost brand visibility and consumer interest.
- Retail expansion offers new revenue streams and increased brand presence.
What critics are saying
- New leadership may lead to strategic shifts disrupting current operations.
- Partnership with H&M risks diluting brand identity if not aligned with core values.
What makes Good American unique
- Good American emphasizes inclusivity with a wide range of sizes and styles.
- The brand is B Corporation Certified, meeting high social and environmental standards.
- Direct-to-consumer model allows control over brand and customer experience.
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