Full-Time
Director – Performance Marketing
Confirmed live in the last 24 hours
Good American
201-500 employees
Fashion brand offering inclusive women's apparel
Senior, Expert
Hollywood, Los Angeles, CA, USA
Position requires onsite presence in Hollywood, CA.
- 6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred.
- Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets.
- Proven success in achieving and exceeding KPI targets (CAC, ROAS).
- Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics.
- Data visualization and CDPs.
- Feed management tools (Feedonomics, GMC, Meta Commerce Manager).
- Strong organizational and project management skills, with a proactive approach to overseeing agency performance.
- Collaborative with excellent communication and leadership abilities.
- Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs.
- Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners.
- Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV).
- Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI.
- Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements.
- Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership.
- Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies.
- Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
- Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations.
Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their products focus on inclusivity and quality, making modern women feel confident in stylish outfits. The company differentiates itself by achieving B Corporation Certification and using a direct-to-consumer model, which allows for better control over customer experience. Good American's goal is to create a community around their brand while promoting sustainability and offering flexible payment options.
Company Stage
N/A
Total Funding
$1.3M
Headquarters
Culver City, California
Founded
2016
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Growing demand for size-inclusive fashion aligns with Good American's product offerings.
- Partnership with H&M expands brand reach and promotes inclusivity.
- 'Buy now, pay later' trend supports Good American's flexible payment options.
What critics are saying
- Increased competition in the premium denim market may affect market share.
- Rapid retail expansion could strain resources and impact product quality.
- Reliance on celebrity endorsements poses risks if partnerships don't resonate.
What makes Good American unique
- Good American emphasizes inclusivity with a wide range of sizes and styles.
- The company holds B Corporation Certification, ensuring high social and environmental standards.
- Direct-to-consumer model allows control over brand and customer experience.
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