Omnichannel Marketing Director
Cramer Production
Omnichannel Marketing Director
Cramer Production
Experiential marketing, event production, storytelling
Cramer Production Company, Inc. · Norwood, United States · Full-time · Posted 2026-07-09
Salary: USD 120,000–150,000
Workplace: on_site
We’re seeking a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio. This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience—client-side or agency-side.
You’ll translate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered communications, print, and experiential touchpoints.
The ideal candidate understands the U.S. pharmaceutical market, including patient and HCP communications, branded and unbranded engagement, specialty or rare disease considerations, and regulated review. Experience with patient support, adherence, market access, or CRM-based engagement is a strong plus.
You can zoom out to the full customer journey—and zoom in on the channel, trigger, message, KPI, or compliance consideration that makes the plan more useful, measurable, and actionable.
You will:
Build omnichannel strategies that connect business goals, audience needs, journey moments, channel roles, and measurable outcomes.
Translate brand, patient, HCP, acquisition, and adherence strategies into actionable tactical plans.
Create integrated journeys across digital, CRM, media, field, print, and live or virtual experiences.
Ensure strategy carries through creative development, content planning, measurement, optimization, and MLR-ready execution.
Lead Connected Strategy
Assess client needs, define scopes, and shape omnichannel program and campaign approaches.
Develop plans that clarify audiences, objectives, KPIs, channel roles, content needs, and success measures.
Map patient, caregiver, and HCP journeys to identify key moments, barriers, triggers, and engagement opportunities.
Partner with creative, strategy, media, analytics, technology, and client teams to create coordinated customer experiences.
Use research, audience insights, data, and analytics to inform recommendations and optimize programs.
Lead workshops that align stakeholders, surface insights, and drive practical decisions.
Deliver polished presentations that clarify the strategy, journey, and rationale behind recommendations.
Stay current on omnichannel, CRM, media, measurement, and digital engagement practices in pharmaceutical marketing.
10+ years: Experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy, with meaningful pharmaceutical, biotech, or healthcare experience.
Pharma fluency: Strong understanding of the U.S. pharmaceutical market, including patient, caregiver, and HCP engagement.
Omnichannel expertise: Ability to design connected journeys from awareness and acquisition through conversion, adherence, nurture, and ongoing engagement.
Channel depth: Experience across email, SMS, web, CRM, paid media, SEM, social, direct mail, print, field-triggered communications, and live or virtual events.
Measurement mindset: Ability to define KPIs, connect recommendations to outcomes, and optimize programs using data and insights.
Client presence: Excellent presentation and facilitation skills, with confidence leading strategic conversations and stakeholder workshops.
Collaboration: Clear, organized partner who works well across client services, creative, media, analytics, technology, and production teams.
Comfort in the gray: Curious, adaptable, and solution-oriented when inputs evolve or the path is unclear.
Compensation Range: $120-150K
This range reflects total target compensation for this position, including base salary and variable pay. Actual compensation may be based on several factors including, but not limited to, a candidate's skill set, experience, education and other qualifications. Cramer offers a comprehensive benefits package as part of its overall total rewards strategy. Compensation ranges are reviewed regularly to reflect market trends.
Apply at Cramer Production Company, Inc.
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Experiential marketing, event production, storytelling
Cramer Production is a brand experience and marketing agency that helps big companies create immersive experiences. It offers services such as experiential marketing, event production, brand storytelling, video content, and digital marketing, all through an integrated, in-house team. Their work typically guides a project from strategy to execution, combining live events, digital campaigns, and compelling storytelling to engage audiences. Compared with other firms, Cramer emphasizes independence, Boston-area roots, and a full-service, end-to-end approach tailored for enterprise clients across healthcare, technology, financial services, and life sciences. The company’s goal is to help brands build meaningful connections with their audiences and achieve measurable business outcomes through well-orchestrated experiences.
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