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Full-Time

GTM Associate

Confirmed live in the last 24 hours

Recast

Recast

11-50 employees

Marketing analytics platform for brands' optimization

AI & Machine Learning
Data & Analytics
Enterprise Software

Entry, Junior

Remote in USA

Must align with Eastern or Central time zones and be based in the US.

Category
General Marketing
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 1 - 2 years experience in a marketing, sales or generalist role, preferably in an early stage SaaS startup
  • A cross-disciplinary set of skills that you like putting it to work
  • Entrepreneurial attitude with a strong desire to learn GTM principles at a fast-growing startup
  • Strong attention to detail, commitment to quality, and high integrity (mistakes happen, but you’ll be the first to alert the team when they do)
  • The ability to prioritize and balance a recurring workload with incoming ad hoc requests
Responsibilities
  • support the go-to-market team in executing every facet of our strategy at 120%
  • Field marketing including planning executive dinners and Recast’s presence at conferences
  • Identify and pursue podcast, content, affiliate, publisher, and related opportunities for Recast
  • Support the planning and execution of owned Recast webinars
  • Learn the intricacies of paid marketing channels, and down the road, build creative and execute campaigns on them
  • Identify contacts at key prospect accounts and draft outreach for the sales and marketing teams
  • Draft copy for Recast marketing collateral including the website, pitch decks, one-pagers, and more
  • Brainstorm new growth levers for Recast and take ownership of them until they’re over the finish line
  • Support or lead special GTM projects and initiatives (e.g. new tool implementations) as directed by the Marketing Lead and Head of Sales
  • Compile weekly marketing KPIs and insights

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform uses artificial intelligence to deliver automated insights, allowing businesses to understand the effectiveness of their marketing efforts without needing expensive experiments. This helps brands maximize their return on investment (ROI) by enabling them to allocate their marketing budgets more efficiently, focusing on the channels that yield the best results. Recast stands out from competitors by offering privacy-friendly solutions that do not track users across the internet, making it adaptable to changes in privacy regulations. The company operates on a subscription model, providing clients with continuous access to up-to-date marketing performance data, ultimately leading to better decision-making and improved marketing efficiency.

Company Stage

Seed

Total Funding

$3.3M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Recast's recent $3.4 million funding round indicates strong investor confidence and potential for growth.
  • The platform's ability to provide real-time, accurate insights can significantly enhance marketing ROI for clients.
  • Recast's privacy-friendly solutions align well with increasing regulatory focus on data privacy, making it a future-proof choice for brands.

What critics are saying

  • The marketing technology sector is highly competitive, requiring Recast to continuously innovate to maintain its edge.
  • Dependence on AI-driven insights means any flaws in the algorithms could lead to suboptimal marketing decisions for clients.

What makes Recast unique

  • Recast offers real-time marketing analytics without the need for costly and time-consuming lift tests, setting it apart from traditional methods.
  • The platform's privacy-friendly approach ensures resilience against changes in browser and operating system privacy controls, unlike competitors reliant on user tracking.
  • Recast leverages artificial intelligence to provide automated insights, enabling more efficient budget allocation compared to manual analysis.