Full-Time

GTM Associate

Posted on 9/24/2024

Recast

Recast

11-50 employees

Marketing analytics platform for brands' optimization

Data & Analytics
Enterprise Software
AI & Machine Learning

Entry, Junior

Remote in USA

Must align with Eastern or Central time zones and be based in the US.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Webflow
Wordpress
Canva
Requirements
  • 1 - 2 years experience in a marketing, sales or generalist role, preferably in an early stage SaaS startup
  • A cross-disciplinary set of skills that you like putting it to work
  • Entrepreneurial attitude with a strong desire to learn GTM principles at a fast-growing startup
  • Strong attention to detail, commitment to quality, and high integrity (mistakes happen, but you’ll be the first to alert the team when they do)
  • The ability to prioritize and balance a recurring workload with incoming ad hoc requests
  • You have previous experience in an early-stage startup
  • You’ve taken a project (at work or on the side) from 0 to 1: crafting the strategy and executing it yourself
  • You have creative skills or a willingness to learn them (ex. Canva, Webflow, Wordpress, Adobe suite, etc.)
  • You have excellent written and verbal communication skills
Responsibilities
  • support the go-to-market team in executing every facet of our strategy at 120%
  • Field marketing including planning executive dinners and Recast’s presence at conferences
  • Identify and pursue podcast, content, affiliate, publisher, and related opportunities for Recast
  • Support the planning and execution of owned Recast webinars
  • Learn the intricacies of paid marketing channels, and down the road, build creative and execute campaigns on them
  • Identify contacts at key prospect accounts and draft outreach for the sales and marketing teams
  • Draft copy for Recast marketing collateral including the website, pitch decks, one-pagers, and more
  • Brainstorm new growth levers for Recast and take ownership of them until they’re over the finish line
  • Support or lead special GTM projects and initiatives (e.g. new tool implementations) as directed by the Marketing Lead and Head of Sales
  • Compile weekly marketing KPIs and insights

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform uses artificial intelligence to deliver automated insights, allowing businesses to understand the effectiveness of their marketing efforts without needing expensive experiments. This helps brands maximize their return on investment (ROI) by enabling them to allocate their marketing budgets more efficiently, focusing on the channels that yield the best results. Unlike other attribution technologies, Recast offers privacy-friendly solutions that do not track users across the internet, making it resilient to changes in privacy regulations. The company operates on a subscription-based model, providing clients with continuous access to up-to-date marketing performance data. Recast's goal is to empower brands to make informed decisions, enhance efficiency, and ultimately improve their marketing performance.

Company Stage

Seed

Total Funding

$3.3M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for privacy-friendly solutions aligns with Recast's offerings.
  • AI-driven analytics tools are increasingly popular for real-time decision-making.
  • Subscription model provides Recast with a predictable revenue stream.

What critics are saying

  • Emerging AI-driven competitors may erode Recast's market share.
  • Stricter privacy regulations could impact data collection capabilities.
  • Economic downturns may reduce marketing budgets, affecting revenue.

What makes Recast unique

  • Recast offers privacy-friendly analytics without tracking users across the internet.
  • The platform provides real-time insights into marketing channel effectiveness.
  • Recast uses AI to automate marketing insights, optimizing ROI for clients.

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