Campaign and Communications Lead - Provider Marketing
About the job
- Proven experience in business-to-business marketing execution, including campaign delivery, communications, events, and conversion optimisation.
- Hands-on marketing automation experience, preferably with HubSpot, including journeys, segmentation, testing, and reporting.
- Strong content management system capability, preferably with WordPress or HubSpot, including building landing pages and webforms and applying conversion best practices.
- Experience planning events and managing logistics while coordinating multiple suppliers and stakeholders.
- Strong project management skills and the ability to manage multiple workstreams with tight deadlines.
- Ability to interpret results and apply learnings quickly in a data-informed manner.
- Strong presentation and communication skills to communicate clearly and effectively with technical and non-technical audiences.
- Build, schedule, quality-assure, and optimise provider communications in HubSpot, including email direct marketing, nurture journeys, and automated campaigns.
- Execute communications that support lead-to-marketing-qualified-lead conversion and drive adoption and upsell messaging for existing customers.
- Maintain audience segmentation, A/B testing, reporting, and continuous improvement for engagement and conversion.
- Own deliverability basics, including list hygiene inputs, unsubscribes, suppression logic, and compliance checks.
- Own and manage the Provider Marketing Calendar across email, events, social media, web updates, and key moments.
- Create and manage social media content for LinkedIn and Facebook, including planning, scheduling, and performance oversight through Metricool.
- Coordinate priorities, timelines, and stakeholder approvals across Marketing, Sales, Product, and Revenue Operations.
- Ensure activity is sequenced correctly across pre-launch, launch, and follow-up stages and aligned with go-to-market plans.
- Build, quality-assure, and publish landing pages and webforms for provider campaigns, events, product releases, and content-led initiatives.
- Implement landing pages required for content and search engine optimisation activity, including page builds, templates, formatting, on-page setup, and publishing support.
- Implement website updates and enhancements scoped by the Provider Marketing Manager, such as layout changes, copy placement, and call-to-action modules, aligned with conversion-rate-optimisation priorities.
- Partner with Marketing Operations and Revenue Operations to implement tracking, UTM parameters, form routing, and attribution and resolve issues quickly.
- Plan, coordinate, and deliver provider marketing events across large and small vertical events.
- Own event logistics and supplier management, including venues, organisers, printers, signage, merchandise, booth assets, shipping, and run sheets.
- Create event briefing documents covering objectives, messaging, offers, lead capture processes, and follow-up plans.
- Execute post-event follow-up communications and performance reviews to improve event lead-to-marketing-qualified-lead conversion.
- Deliver campaign assets promoting the provider brand, including event collateral, landing pages, emails, and social support assets.
- Work with Design and stakeholders to produce creative briefs and ensure brand consistency across touchpoints.
- Support product marketing execution for the provider portfolio as required, ensuring consistent messaging and delivery quality.
- Work with Marketing Operations to ensure regular reports highlight insights and recommend actions.
- HubSpot experience for marketing automation, journeys, segmentation, testing, and reporting.
- WordPress or HubSpot experience for content management system workflows, landing pages, and webforms.
About the company
HealthEngine operates an Australian online platform that connects patients with a wide network of healthcare providers for in-person and telehealth appointments. Users can search, compare, and book appointments with general practitioners, dentists, physiotherapists, psychologists, and other professionals. For clinics and practices, HealthEngine offers an online booking system that integrates with existing patient management software to manage appointments and attract patients. Its goal is to make healthcare easier to access for Australians by combining a large provider network with a user-friendly marketplace and practice management tools.
Company Size
51-200
Company Stage
Series D
Total Funding
$44.1M
Headquarters
Perth, Australia
Founded
2006
Get referred to Healthengine
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Simplify's Take
What believers are saying
- Blooms The Chemist and Magentus partnerships expanded Healthengine into pharmacy and specialist workflows.
- Engage and Helen generated 63% call completion and 130 minutes saved daily.
- Smart Recalls turned 30% of patient responses into bookings, tripling standard SMS conversion.
What critics are saying
- Helen only supports GP clinics on Best Practice and Pracsoft, restricting addressable revenue.
- ACCC proceedings ended only after Healthengine paid $2.9 million for misleading conduct.
- Google or PMS vendors can route bookings directly, cutting Healthengine out by 2027.
What makes Healthengine unique
- Healthengine became Google’s first dedicated Australian health industry partner in September 2026.
- Helen automates GP calls, bookings, and recalls inside Best Practice and Pracsoft.
- Healthengine crossed 100 million bookings in November 2025, proving massive local distribution.
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Benefits
Hybrid Work Options
Unlimited Paid Time Off
Parental Leave
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↑ 0%How Patient Expectations are Changing, and what it means for your Front Desk. Sponsored content written by Healthengine for Best Practice readers Published on August 27, 2026 Sponsored content written by Healthengine for Best Practice readers As patients have become used to fast, conversational digital service throughout their lives, they have also become much harder to reach - rarely answering phones and often failing to read messages during opening hours. For general practices, patients not acting on a results follow-up, clinical or appointment reminder, represent a real problem. How do you meet patient expectations on communication without over-burdening an already busy reception desk with a growing backlog of calls and messages? AI tools are quickly emerging as a solution to modernise practice life in line with patient behaviours and expectations. Routine admin is taking up front desk time It's far from a streamlined approach and when a patient doesn't respond the result is invariably the same - work landing back on the front desk. AI-assisted patient engagement can ease the pressure by taking on communication tasks under your team's oversight, building on existing technology to help patients book in for the care they need. The support provided by AI leaves reception time for work that genuinely requires human input: for example, complex bookings and in-person support. Engage is Healthengine's improved AI-powered patient engagement platform for GP practices. It brings together online bookings, appointment reminders, results follow-up and clinical reminders, patient forms, waitlists, practice profile and more. And behind it all is Helen, Healthengine's AI assistant. Outcome-focused interactions with patients A one-way SMS tells a patient something but it doesn't necessarily help them take action. Sometimes, these messages lead to unnecessary, additional phone calls. Smart Recalls, powered by Healthengine's Helen AI Assistant and available as part of Engage, helps solve this problem. The feature sends results follow-ups and clinical reminders via SMS, then allows patients to reply by SMS in plain language and be guided to the next step. Standard SMS can be mistaken for spam because they often come from unfamiliar numbers, include links and can't be replied to. AI-powered SMS allows a more natural two-way interaction, including replies to book or cancel appointments. Helen's SMS capabilities include: * Helping patients find an appointment time that suits them * Making the booking directly into Best Practice in real time * Answering common patient questions by SMS, without extra phone calls * Following up automatically with patients who haven't responded * Providing full visibility for your team, which can take over any conversation At least 30% of patients book from a Smart Recall, compared with 9% from a standard recall SMS.* That's three times more patients booking the care they need, without extra work for reception. And it builds on how you already do things: you choose which recall types use AI SMS, and Helen works within your existing recall workflow. Your team is able to see every reply in real time and can take over any conversation, any time. It's a faster way to connect with patients, while keeping your practice firmly in control of the process. Answering the simple questions...so your staff don't have to A lot of calls to a general practice are routine: opening hours, location, parking, fees, what's available this week and whether a certain appointment type can be booked online. AI-assisted voice technology like Healthengine's AI receptionist, Helen, can answer these frequently asked questions and handle routine bookings, rescheduling and cancellations, so patients get an answer quickly and staff aren't interrupted as often during busy periods. This doesn't replace the front desk. It simply handles the common enquiries to ensure staff are available when a patient needs personal attention and reduces the wait time for patients on the call queue. Helen is able to answer every call, every time - verifying patients, booking appointments directly into Best Practice and managing changes to appointments. Results in the field are a positive indicator of the potential of AI - one clinic reported that its reception team was spending 140 minutes fewer per day on calls since having Helen on board.^ Building AI into healthcare for better patient journeys Patient expectations will keep moving as AI healthcare tools become more familiar. Patients will expect timely communication that's easy to respond to, while still valuing the trust and care their practice provides. Healthengine is continuing to build AI into Engage and voice-focused solutions such as Helen AI Receptionist to reduce front desk pressure. Smart Recalls represents the start of this process, alongside Smart Appointment Reminders - another AI-enhanced product designed to make appointment reminders more flexible and interactive, and to ease workload associated with reschedules and cancellations. Both provide two-way communication inside everyday practice workflows, where patients can reply in plain language and get guided to the next step. Healthengine's approach to AI development and implementation is focused on simplifying busy practice life while ensuring ease of navigation and quality experiences for patients. Helen is a product of that philosophy and a pointer towards much bigger things to come. *Healthengine internal data, 27 April 2026 to 26 July 2026. Standard Recall SMS booking rate is based on appointments booked via Healthengine outbound standard Recall SMS across the GP customer base, excluding clinical reminders and recalls booked through other sources. Smart Recalls booking rate and patient engagement rate are based on 29 practices using Smart Recalls between June 22, to August 16, 2026. Patient engagement rate is calculated as total patient responses divided by initial sends: 5,873 responses from 11,168 initial sends. Results reflect early-stage product testing. Individual practice outcomes may vary depending on patient demographics, workflows, recall types, implementation and other circumstances. ^Performance results represent a single GP clinic case study and are provided for illustrative purposes only. Outcomes vary and depend on each practice's size, patient volume, and duration Helen, AI Receptionist, has been live and operational. No performance outcomes should be inferred or expected for other clinics, and there is no guarantee that your practice will achieve similar outcomes.
Booking platform Healthengine has teamed up with practice management software provider Magentus to deliver online bookings and patient engagement for specialist practices.
Healthengine has launched a new collaboration with Google to make it easier for patients to book online.
Online appointment booking and directory service Healthengine has partnered with Blooms The Chemist to streamline patient appointment management nationwide.
Online appointment booking platform Healthengine has partnered with dental practice management software provider, Core Practice.