Influencer Talent Recruiter

RFP OVERVIEW

Title

Influencer Talent Recruiter

Due date of submission

 All who are interested in this position, please submit your proposal to monique.nelson@stevefund by November 30, 2024.

Department

Communication/Marketing

Location

 Remote, USA

Reports to

 Director of Communications/Marketing

COMPANY OVERVIEW

The Steve Fund (TSF) is one of the nation’s leading organizations focused on promoting the mental health and emotional well-being of young people of color. Through its work impacting thousands of students and families throughout the country, it aims to build and elevate systems that will create a more equitable

future. Our experts work with the nation’s leading colleges and universities, nonprofits, researchers, corporations, and mental health experts. TSF’s vision is that every student and young person of color is fully supported by programs, services, and institutional cultures that value mental health and well-being.

INTRODUCTION

The Steve Fund is a nation’s leading organization focused on promoting the mental health and emotional well-being of young people of color. We are seeking proposals from qualified agencies or consultants to provide influencer talent recruitment services. This RFP includes a focus on securing pro bono influencer work to support our mission through impactful partnerships with social media influencers, advocates, and public figures.

SCOPE OF WORK

The selected recruiter will identify, vet, and secure influencers whose personal brands align with the mission and values of The Steve Fund. The successful partner will:

1. Identify Influencers
• Source influencers across multiple platforms (Instagram, TikTok, YouTube, etc.) with a focus on diversity and audience reach among young people of color.
• Ensure influencers have a strong commitment to mental health awareness, racial equity, and community impact.
2. Evaluate and Vet Talent
• Assess influencer engagement rates, authenticity, and past work with other nonprofits or mental health initiatives.
• Ensure influencers have a positive public image, avoiding reputational risks.
3. Pro Bono Engagement
• Facilitate pro bono collaborations where influencers provide support without compensation for select key campaigns and events. This could include social media promotion, event appearances, or content creation as part of their commitment to the cause.
• Negotiate partial or full pro bono commitments, ensuring alignment with The Steve Fund’s goals while managing expectations and deliverables for pro bono work.
4. Contract Negotiation
• For paid engagements, facilitate contract agreements with influencers, ensuring alignment with The Steve Fund’s budget and engagement expectations.
• Coordinate deliverables such as social media posts, event appearances, panel participation, or content creation.
5. Campaign Management
• Collaborate with The Steve Fund's marketing team to integrate influencers into both paid and pro bono campaigns for events, awareness weeks (e.g., World Mental Illness Awareness Month), and key initiatives like Black History Month.
6. Reporting and Analysis
• Provide detailed reports on the success of influencer collaborations, both paid and pro bono, including reach, engagement, and overall impact on The Steve Fund’s objectives.

SKILLS & ABILITIES

•  Highly organized and capable of developing and delivering on business relevant timelines.
• Strong growth mindset.
• Demonstrated success in managing a multipronged, collaborative communications program against an urgent strategy plan.
• Understands and embraces the urgency of this organization’s mission and deliverables.
• Commitment to and ability to produce excellence
• Highly self-motivated.

·       Highly collaborative and adept at a one team approach and partnerships.

LEGAL NOTICE

 The Steve Fund is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, disability, age, citizenship status, and genetic

information, or any other characteristic protected by federal, state, or local law.