Marketing Lead - Brand, Event & B2B Marketing

Job Summary:

JOB DESCRIPTION – MARKETING LEAD – BRAND, EVENT & B2B (MATERNITY COVER)

Location: Berlin / Vienna

Division: Marketing GSA

Line Manager: Marketing Director GSA

Contract Terms: 30 hours per week, fixed term maternity cover

THE TEAM

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland. Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals. To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.

THE JOB

As Marketing Lead covering parental leave, you take on functional and disciplinary leadership of our Brand, Event & B2B Marketing team for Germany and Austria, additionally supporting our Swiss team. You ensure strategic and operational continuity of ongoing initiatives while keeping the team aligned with our global guidelines.

WHAT YOU WILL BE DOING

• Provide functional and disciplinary leadership of the Brand, Event & B2B Marketing team for the GSA region during the parental leave cover period
• Take ownership of the continued development and operational execution of the brand, event and B2B marketing strategy for Germany, Austria and Switzerland – within the global strategic and brand framework
• Ensure alignment of the local team's activities with global guidelines, in close coordination with the EMEA team
• Manage the intake and prioritization of incoming global campaigns, creative materials, and guidelines, and ensure their timely implementation by the team
• Own the marketing budget for the respective area
• Coordinate closely with the Director Marketing GSA on strategic priorities and resource planning
• Ensure operational continuity of ongoing campaigns, events, and B2B initiatives
• Provide functional and personal leadership, development and coaching for team members
• Driving brand awareness & brand preference in the GSA market
• Manage external agencies and partners at a strategic level
• Collaborate cross-functionally with Content, Community, CRM and Performance Marketing and Sales colleagues as well as the local team in Switzerland
• Report to the Director Marketing GSA on team performance, campaign results, and budget

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Several years of leadership experience in marketing, ideally in brand, event, or B2B marketing
• Proven experience in the disciplinary leadership of a team
• Strong strategic capability combined with hands-on execution skills

• Experience in budget and resource management
• Experience working with global/international teams and corporate structures is a plus
• Confident stakeholder management across different levels of seniority
• Fluent German and very good English skills
• Experience in entertainment, live events, or ticketing is a plus
• High degree of ownership, resilience, and the ability to quickly get up to speed within existing structures and ongoing projects

YOU (BEHAVIOURAL SKILLS)

• Strong people leadership skills, with the ability to guide, motivate, and develop a team, and to lead with a positive, constructive spirit
• Excellent communication skills, able to adapt to different levels of stakeholders, from team members to the Director Marketing GSA and cross-functional partners
• Confident decision-maker, able to prioritize and keep initiatives moving even under time pressure or shifting circumstances
• Highly adaptable, with the ability to quickly get up to speed within an existing team, ongoing projects, and established ways of working
• Strong sense of ownership and accountability, comfortable stepping into a running operation and maintaining continuity
• Resilient and calm under pressure, able to navigate a fast-paced, deadline-driven environment
• Creative and commercially minded, balancing brand consistency with practical business needs
• Collaborative and diplomatic, able to build trust quickly with the team and stakeholders

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

#TMGermany #TMAustria

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.