Creative Manager

Key Responsibilities

• Lead campaign concepts from brief to final execution, translating customer insight and commercial priorities into clear creative ideas, visual storytelling and connected asset systems.
• Own creative quality and brand consistency across campaigns, CRM, paid and organic social, onsite, app, partnerships and other relevant channels. Build practical guidelines and give clear, constructive feedback.
• Stay hands-on in design and production, present creative work with a clear rationale, and develop designers and creative partners through regular reviews and coaching.
• Develop and produce motion graphics, animation and short-form video, taking work from storyboards and animatics through editing, compositing, sound and final delivery.
• Create engaging, channel-appropriate motion for brand and performance activity, including product storytelling, animated typography, social video and campaign adaptations.
• Build reusable motion templates and principles that improve consistency and speed, maintaining quality across aspect ratios, durations, captions and platform specifications.
• Use AI across briefing, idea development, visual exploration, storyboarding, image creation and editing. Translate briefs into clear prompts and reference inputs, iterate deliberately, and judge when AI adds value or traditional craft is the better choice.
• Build repeatable AI-assisted workflows for campaign assets, channel adaptations and creative test variants. Use human art direction and professional design tools to refine outputs into accurate, polished and editable final work.
• Apply AI to motion and video, including animatics, image-to-video exploration, generative video and production assistance. Judge continuity, pacing and visual consistency, combining generated material with conventional animation, editing and compositing.
• Test approved tools on live briefs, comparing quality, time, cost and rework with existing methods. Document useful prompts, reference inputs and repeatable workflows, and coach the team to use them confidently.
• Keep human review and approval in every workflow. Check brand fit, product and factual accuracy, accessibility, representation and visual artefacts, and follow company requirements for confidentiality, data handling, consent, copyright and commercial usage rights.
• Partner with studio coordination on scope, feasibility, creative resource needs and delivery milestones. Own the creative response, reviews and quality standards, with day-to-day intake, scheduling and request tracking managed through the studio workflow.
• Work with marketing owners early in planning to agree the audience, creative objective, deliverables and approval points. Challenge unclear briefs and resolve competing feedback constructively.
• Use audience insight and creative performance data to shape testing and improve work, assessing quality, production time and rework alongside relevant brand, engagement and conversion measures.
• Over six months, deliver distinctive and consistent creative for agreed campaigns and trading priorities, leave practical brand and motion guidance, reusable templates, tested AI workflows and a clear handover of editable files, prompts, reference inputs, workflow guidance and learnings.

About You

• You have a strong portfolio of distinctive brand and campaign work across channels, showing both creative leadership and your own hands-on contribution.
• You bring strong design craft across typography, composition, visual identity and storytelling, with the ability to turn a strategic brief into a coherent creative idea.
• You have practical motion design, animation and video-editing skills, including storyboarding, pacing, transitions, footage and graphics, and delivering finished assets to specification.
• You have hands-on experience with generative AI and language-model tools for creative ideation, visual development and production, with examples of work you have directed and refined beyond the first output.
• You can use structured briefs and visual references, assess alternative outputs, maintain brand consistency and resolve errors or unwanted artefacts through strong prompting and iterative art direction.
• You have sound judgement about AI limitations, responsible use and commercial rights, and can explain what was generated, what you changed, how you checked it and whether the approach improved the work.
• You are confident directing and developing other creatives, presenting work to stakeholders and balancing creative ambition with commercial priorities and deadlines.
• You are proficient in professional design, motion and editing software and can combine AI outputs with established tools to deliver editable working files. Demonstrated capability matters more than experience with one specific AI platform.
• Experience with consumer or ecommerce brands, seasonal and high-volume campaign delivery, performance creative testing, reusable design and motion systems, or introducing AI workflows to a creative team would be helpful, but is not essential.
• For your portfolio, include campaign design and motion or video examples, highlight your personal contribution, and explain the brief, tools, prompts or reference inputs, iterations, craft, checks and any evidenced effect on quality or delivery time for AI-enabled work. Only share work you have permission to disclose; anonymised examples are welcome.