Full-Time
Digital Analyst 2
Updated on 9/3/2026
Shift Digital
501-1,000 employees
Technology-enabled marketing and sales management
No salary listed
Birmingham, MI, USA
In Person
 Data & Analytics (1) |
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- Three to five years of experience in analytics, business intelligence, or a related field.
- Strong analytical skills and experience working with large, complex datasets.
- Power BI expertise, including report development, data modeling, Data Analysis Expressions, and dashboard design.
- Ability to communicate insights through compelling data storytelling and presentations.
- Experience presenting analytical findings to clients, executives, or business stakeholders.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Collaborate with a team of analysts.
- Analyze data across website performance, customer leads, dealer sales, inventory, digital advertising, field training, and other business areas.
- Design, develop, and maintain Power BI reporting solutions that enable data-driven decision-making.
- Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
- Translate complex data into clear, actionable insights through storytelling and visualization.
- Present findings and recommendations to clients and internal stakeholders.
- Partner with clients and account teams to understand business goals and provide analytical guidance.
- Develop traffic and advertising pacing models.
- Evaluate media mix performance across digital channels.
- Identify drivers of business performance through exploratory analysis.
- Deliver data-driven recommendations that support strategic decision-making.
- Experience with digital advertising measurement and performance analysis.
- SQL query writing and data extraction experience.
- Statistical analysis or predictive modeling experience.
- Automotive industry experience is a plus, but not required.
Shift Digital helps national brands and their local retailers maximize digital marketing and sales results by providing technology, program management, and support services. Its technology, originally built to handle the automotive industry’s complex needs, now powers campaigns across industries like powersports, home building, healthcare, and more. The platform integrates across multiple marketing and sales programs to measure performance, manage initiatives, and drive improvements, with a team that combines deep industry experience and nationwide support. Compared with competitors, Shift Digital emphasizes end-to-end program coordination and measurable outcomes through an established, cross-industry technology foundation and a focus on helping both brands and retailers achieve business-critical results. The goal is to help customers and their retailers grow revenue and optimize digital marketing and sales efforts, delivering observable improvements and scalable programs.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Birmingham, Michigan
Founded
2000
Get referred to Shift Digital
See people who can refer or advise you
Simplify's Take
What believers are saying
- Shift Digital said 2025 dealer websites beat third parties on lead quality.
- Its 2026 report highlighted 2.7 calls or chats per website lead, up from 2.0.
- Leadership and hiring in Birmingham signal continued expansion across analytics and program management.
What critics are saying
- Volkswagen and Audi settled a 2021 data breach class action involving Shift Digital.
- Dealer websites still face pressure from third-party marketplaces and AI-driven shopping shifts.
- Shift Digital's automotive concentration ties hiring and revenue to cyclical OEM programs.
What makes Shift Digital unique
- Shift Digital's 2025 report analyzed 80 million leads across 16,000 dealerships.
- The company spans automotive, powersports, home building, and healthcare beyond Detroit auto roots.
- Matt VanDyke joined as president after FordDirect, strengthening OEM-dealer relationships.
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Benefits
Health Insurance
Paid Holidays
Paid Vacation
Gym Membership
Company News
Auto Dealer Websites Need to Check the "Vitals" To Close the Deal FAST. BIRMINGHAM, Mich., Dec. 12, 2024 /PRNewswire/ -- Auto dealer websites are desperately engaged in battle to transition site visitors to customers. However, according to Shift Digital, a Birmingham, Mich.-based company providing technology solutions, advanced analytics, and support services in the automotive, powersports, heavy equipment, marine, hospitality and manufacturer sectors, those dealers may be getting stuck in a different sort of web. Shift Digital's latest Shopper Survey found that the continued adoption of more digital retail tools and plug-ins, such as trade-in calculators, service schedules and chat tools have made dealer websites more complicated and slower
Shift Digital's New Report Highlights "Winning Strategies for Converting Shoppers to Buyers"BIRMINGHAM, Mich., June 7, 2023 /PRNewswire/ -- Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term relationship between dealer and shopper, ultimately getting past the hyperbole to get to reality and on the road.Shift Digital, a Birmingham, Mich.-based company providing technology assistance, program management and support services in the automotive retail and manufacturer sectors, has released "Winning Strategies for Converting Shoppers to Buyers," showcasing what dealers are doing right and wrong in developing leads to secure a happily-ever-after feeling for shoppers."The automotive retail sector is facing two gale force fronts," said Phil Oriani, CEO of Shift Digital. "The Shift Digital 2023 Shopper Study indicates even when shoppers are interested, there are certain words and practices on dealer websites that are counterproductive and make the buying experience frustrating to a potential customer."Oriani indicated the second potential roadblock to a dealer's lead success rate is overwhelming an existing system, generating more opportunity but hindering efficiency and response time. This tends to frustrate customers as they wait for a response, sending them to another provider.That frustration falls right in the middle of current conditions to impact leads already in a challenged condition. Stabilizing but still unpredictable inventories, inflation, and interest rates, all out of the customers' control, continue to impact why more "clicks" don't necessarily convert to more "sales."Other highlights of Shift Digital's latest report, "Winning Strategies for Converting Shoppers to Buyers," include:How Do Dealers Increase Leads? Less Is More"If you have ever heard 'less is more,' you already have the idea," said Matt VanDyke, President of Shift Digital. "Simplify the choices of action you ask your potential customer to make on the website
Lightvert Ltd., Shift Digital, and ESG Mobility are potential competitors and alternatives to Duplichecker.
Matt VanDyke, a longtime Ford Motor Co. marketing executive who last year became CEO of the company's FordDirect joint venture with dealers, is leaving the automaker to become president of Shift Digital, a digital marketing vendor.