Full-Time

Product Marketing Analyst

Games

Posted on 8/30/2024

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Data & Analytics
Consumer Software
Gaming

Entry, Junior

Austin, TX, USA

Requires in-office presence in Austin, Texas for two days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 0-2 years experience working on mobile gaming product marketing or product-related experience. Ability to generate creative solutions and quick iterations, managing and inspiring creative teams.
  • Strong written/verbal communication and project management skills. Able to manage multiple projects simultaneously.
  • Solid knowledge of the growth, data analytics, product, and mobile gaming industry.
  • Strong creative sense and enjoy innovating.
Responsibilities
  • Utilize internal/external creative resources to develop and execute creative strategies that drive acquisition, engagement, and retention during the entire product life cycle.
  • Collaborate with the designers, developers, and vendors to produce Videos, Playables, and Statics to ensure our games have sufficient and high-performing creatives across networks.
  • Align with the UA strategy and constantly enable high-performing results and optimize creative processes to help Growth sustain positive ROI.
  • Work closely with in-house creative directions and share qualitative and quantitative creative learnings across internal creative teams.
  • Periodically doing industry market research, trends, and competitor analysis across genres and sharing qualitative insights within the organization.
  • Continually synthesize market trends, think outside of the box, run hypothesis tests, and analyze data collected from different channels to optimize ad performance and gain valuable insights about our audiences through a data-driven approach.
  • Coordinate with Growth/Product/Dev/ASO/Design on the creative support for studios’ published titles' LiveOps and testing titles' marketability.
  • Document best practices of creative learning and process improvement.

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Their platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. Unlike many competitors, AppLovin has a diverse revenue model that includes automated ad management and user acquisition services. The company aims to strengthen its market position through strategic acquisitions, integrating new technologies to improve its service offerings.

Company Stage

IPO

Total Funding

$396.9M

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

5%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • AppLovin's AI software launch catalyzed significant growth in the past year.
  • Recent investments indicate strong investor confidence in AppLovin's business model.
  • The company's comprehensive platform supports diverse app developers, from indie to large studios.

What critics are saying

  • Hybrid-casual games could increase competition in the mobile gaming sector.
  • New privacy restrictions may challenge AppLovin's user acquisition services.
  • Rapid AI advancements require AppLovin to continuously innovate to stay competitive.

What makes AppLovin unique

  • AppLovin offers end-to-end solutions for app growth, monetization, and analytics.
  • The company integrates AI to enhance user acquisition and ad monetization.
  • AppLovin's acquisition strategy strengthens its market position and service offerings.

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