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Full-Time

Product Marketing Analyst

Games

Confirmed live in the last 24 hours

AppLovin

AppLovin

501-1,000 employees

Tools for mobile app growth and monetization

Gaming
Consumer Software

Entry, Junior

Austin, TX, USA

Requires in-office presence in Austin, Texas for two days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • 0-2 years experience working on mobile gaming product marketing or product-related experience. Ability to generate creative solutions and quick iterations, managing and inspiring creative teams.
  • Strong written/verbal communication and project management skills. Able to manage multiple projects simultaneously.
  • Solid knowledge of the growth, data analytics, product, and mobile gaming industry.
  • Strong creative sense and enjoy innovating.
Responsibilities
  • Utilize internal/external creative resources to develop and execute creative strategies that drive acquisition, engagement, and retention during the entire product life cycle.
  • Collaborate with the designers, developers, and vendors to produce Videos, Playables, and Statics to ensure our games have sufficient and high-performing creatives across networks.
  • Align with the UA strategy and constantly enable high-performing results and optimize creative processes to help Growth sustain positive ROI.
  • Work closely with in-house creative directions and share qualitative and quantitative creative learnings across internal creative teams.
  • Periodically doing industry market research, trends, and competitor analysis across genres and sharing qualitative insights within the organization.
  • Continually synthesize market trends, think outside of the box, run hypothesis tests, and analyze data collected from different channels to optimize ad performance and gain valuable insights about our audiences through a data-driven approach.
  • Coordinate with Growth/Product/Dev/ASO/Design on the creative support for studios’ published titles' LiveOps and testing titles' marketability.
  • Document best practices of creative learning and process improvement.

AppLovin provides tools and services for mobile app developers to help them grow their businesses. Their platform assists developers in acquiring new users, monetizing their apps through in-app advertising, and analyzing user data to enhance app performance. AppLovin's offerings cater to various stages of an app's lifecycle, including user acquisition, ad monetization, and analytics. They generate revenue by automating ad placements within apps and charging for user acquisition services. By acquiring other companies like Machine Zone, AppLovin strengthens its market position and expands its technology and expertise. The goal of AppLovin is to be a comprehensive solution for mobile app developers, enabling them to effectively grow and monetize their applications.

Company Stage

IPO

Total Funding

$1.9B

Headquarters

Palo Alto, California

Founded

2012

Growth & Insights
Headcount

6 month growth

4%

1 year growth

12%

2 year growth

12%
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Simplify's Take

What believers are saying

  • Significant investments from entities like Norges Bank and Alpine Woods Capital Investors indicate strong market confidence in AppLovin's growth potential.
  • The partnership with Flip to launch an ad marketplace using AXON technology could open new revenue streams and expand AppLovin's market reach.
  • The Gaming App Insights report, developed with Adjust, positions AppLovin as a thought leader in mobile gaming trends and analytics.

What critics are saying

  • The highly competitive mobile app market requires continuous innovation to maintain a competitive edge.
  • Dependence on acquisitions for growth could lead to integration challenges and potential cultural clashes.

What makes AppLovin unique

  • AppLovin's AXON technology offers advanced AI-driven advertising solutions, setting it apart from competitors in the mobile ad tech space.
  • The company's acquisition strategy, including the purchase of Machine Zone, allows it to integrate new technologies and expand its service offerings.
  • AppLovin's comprehensive suite of tools for user acquisition, ad monetization, and analytics provides a one-stop solution for mobile app developers.