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Startale

Enterprise blockchain & Web3 solution provider

Growth Marketing Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeTokyo, Japan

About the Job

Requirements

  • Have 4–7 years of professional experience, native-level Japanese, and business-level or higher English proficiency.
  • Have practical experience in product, growth, or digital marketing for digital products, preferably consumer applications.
  • Have taken digital product or feature launches from planning through execution and be able to explain personal decisions and their impact on acquisition, funnel, or revenue metrics.
  • Have a sound understanding of go-to-market strategy and product positioning.
  • Have experience executing growth campaigns across organic, community, and paid channels.
  • Measure campaign outcomes and user behavior and use data to adjust course.
  • Write clear, compelling copy and communicate effectively while running multiple projects at a fast pace.
  • Be able to set priorities independently and take responsibility for outcomes in an environment with limited structure or precedent.

Responsibilities

  • Lead the end-to-end process for how Startale products, especially Startale App, reach users, retain them, and grow.
  • Develop go-to-market strategy for Startale App launches and new features, including positioning, messaging, and the design of user-perceived value; coordinate Product, Design, and Community around coherent launches.
  • Execute growth marketing across acquisition, activation, engagement, and retention through organic, community, and paid channels; work with Product to improve onboarding and user journeys, increase funnel conversion, and design and evaluate experiments and A/B tests.
  • Translate technical updates into actionable user-facing content for landing pages, blogs, email, social media, in-app communications, and announcements; refine positioning using competitive research and user insights.
  • Measure launch and campaign outcomes using product-growth and on-chain metrics; identify funnel drop-offs, address them, and share decision-ready insights with Product and the wider team.
  • Understand the Japanese regulatory environment for crypto, stablecoins, and financial products; engage directly with regulators and work with Product to translate requirements into go-to-market plans, messaging, and campaigns that can launch in Japan.
  • Work daily with product managers, designers, and community teams to deliver effective launches and maintain consistent messaging and experiences across the product and channels.

Desired Qualifications

  • Experience in consumer technology, fintech, SaaS, gaming, or Web3.
  • Experience in mobile app marketing and product growth.
  • Experience with product analytics tools such as Mixpanel, Amplitude, or Google Analytics.
  • Experience with lifecycle marketing, customer relationship management, or user-engagement initiatives.
  • Knowledge of experimentation and A/B-testing frameworks.
  • Experience executing marketing or go-to-market work under regulatory constraints, particularly in Japanese fintech or crypto.
  • Understanding of blockchain, digital assets, wallets, or decentralized applications.

About the Company

Startale

Enterprise blockchain & Web3 solution provider

Startale builds a decentralized application (dApp) hub on the Polkadot network to help enterprises transition from Web2 to Web3. Its products enable secure, transparent, and efficient enterprise blockchain solutions built with multi-chain and multi-VM technology for scalable infrastructure. The company offers enterprise-focused services and cloud solutions, including collaborations and joint ventures such as the Sony Group partnership on the Soneium blockchain ecosystem. Startale differentiates itself by targeting businesses with end-to-end enterprise-grade infrastructure, multi-chain interoperability, and strong partnerships that accelerate adoption. Its goal is to unlock human potential through blockchain and Web3 technologies by fostering creativity, entrepreneurship, and inclusivity within an open, enterprise-friendly platform.

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