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Tailscale

Connects devices through encrypted private networks

Integrated ABM Campaign Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$118k - $148k

About the Job

Requirements

  • At least 5 years of B2B marketing experience, including building account-based marketing campaigns for net-new acquisition and customer expansion.
  • Experience independently developing and executing multi-channel campaigns from strategy through measurement.
  • Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
  • Hands-on experience with personalized landing page platforms such as Userled or Mutiny.
  • Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms such as Reachdesk or Sendoso.
  • Understanding of how marketing campaigns support Sales engagement and pipeline generation.
  • Comfort working with data, testing new ideas, and using performance insights to improve results.
  • Ability to manage multiple campaigns and stakeholders at once.

Responsibilities

  • Own the strategy, planning, execution, and optimization of integrated account-based marketing campaigns across Enterprise and Mid-Market audiences.
  • Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights.
  • Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and other digital account-based marketing experiences.
  • Own direct mail, gifting, and scalable prospect engagement programs, including gifting program workflows.
  • Partner with Sales and go-to-market Operations to identify target accounts, build contact lists, and activate campaigns.
  • Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support campaign engagement and follow-up.
  • Work with Product Marketing and Content to develop relevant messaging and creative for priority audiences.
  • Collaborate with Enterprise account-based marketing, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns.
  • Identify new campaign opportunities based on engagement signals, account intelligence, and business priorities.
  • Track performance, test new approaches, and optimize for account engagement, meetings, pipeline creation, and progression.

Desired Qualifications

  • Experience marketing to technical or Enterprise B2B audiences.
  • Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.
  • Experience with partner or co-marketing campaigns.

About the Company

Tailscale

Connects devices through encrypted private networks

Tailscale connects people, servers, and applications through encrypted private networks, giving businesses and individuals access to resources across clouds and physical locations. Its software uses WireGuard to encrypt traffic and connects devices directly where network conditions allow, with encrypted relay paths for harder connections. Administrators use identity services and access policies to manage who reaches each resource, without exposing every system to the public internet. The company sells business subscriptions priced by seats, with additional controls for larger teams and a free plan for personal use. Founded in 2019, Tailscale is headquartered in Toronto, Ontario, Canada.

Company size
201-500
Company stage
Series C
Total funding
$275M
Headquarters
Toronto, Canada
Founded
2019

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