UX Researcher

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

This is a mid-level role. User Researchers are dedicated to understanding the needs, behaviours and preferences of customers to inform the design and development of our products across all our remits: sports betting, casino and the platform they share. Your primary focus will be on generating actionable insights from your research to improve the user experience and drive the business forward.

User Researchers play a crucial role in ensuring that the design and development align with user needs and expectations. Your work will inform decisions, reduce design guesswork, and ultimately lead to better products for our customers.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Project and Strategic Research: Run research on specific projects and features, and contribute research that helps shape the longer-term vision for design, product and the business, from opportunity areas to roadmap priorities.
• Customer-Centric Metrics: Establish and maintain metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) to measure customer satisfaction and loyalty.
• User Interviews: Conduct one-on-one interviews with users to gain in-depth insights into their goals, pain points, and expectations.
• Surveys and Questionnaires: Create surveys and questionnaires to gather quantitative data and feedback from a larger user base.
• Persona Development: Develop user personas based on research findings to guide design and development strategies.
• Observation and Usability Testing: Observe users in both controlled environments and real-world scenarios, conducting usability tests to uncover issues and opportunities for improvement.
• Product & Feature Research: Conduct research on current features and products across our remits to understand what creates the most value for our players.
• Insight Generation: Analyze and synthesize research data to produce meaningful insights, informing product roadmaps and strategy.
• Research Operations: Recruit and manage participants, handle consent, recordings and data in line with our privacy obligations, and keep findings findable in a shared research repository.
• Supporting the Team: Help designers and product managers plan and run their own studies, so research scales across the team.
• Collaboration with Teams: Work closely with designers, product managers, and developers to integrate user research into the product development process from concept to launch.
• Feedback Loops: Establish continuous feedback loops through player interviews, customer support collaboration, and in-product surveys to maintain up-to-date insights.
• Competitive Analysis: Research competitors’ products to identify trends and areas for differentiation, helping the business stay competitive in the market.
• Presenting Insights: Regularly present research findings and actionable recommendations to cross-functional teams.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

·         Clear, confident communication (written and verbal), and the ability to breakdown complex ideas

·         A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals

·         Strong organisational skills and the ability to manage multiple projects without dropping the ball

·         Exceptional attention to detail and a commitment to high‑quality work

·         Adaptability – you stay sharp, productive and positive in fast‑moving environments

• Experience in UX Research: Proven experience conducting user research, interviews, usability testing, and analyzing both qualitative and quantitative data, especially in an iGaming context.
• Research Tools Proficiency: Proficient in UserTesting, Fullstory, Tableau and Figma.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• Knowledge of sports betting or casino products, including bet types, game mechanics and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Some familiarity with gambling regulations and compliance requirements
• Experience in developing and executing customer retention strategies
• Familiarity with behavioural analytics tools such as Fullstory
• Experience using AI tools such as Cursor, Make or Vercel v0
• Experience with AI-assisted research, for analysis, synthesis or study setup
• Experience in the iGaming industry
• Formal education in Human-Computer Interaction or Psychology, or self-taught with a proven track record

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Private Health Care
• Life Insurance

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!