Field Marketing Manager



501-1,000 employees

Conversational service automation

Robotics & Automation
AI & Machine Learning
Financial Services

Mid, Senior

Dallas, TX, USA

Required Skills
  • Minimum five years marketing experience, or related, in B2B enterprise technology or SaaS environment
  • Demonstrated track record of marketing technical innovations to users and buyers and creating narratives to position and sell products in compelling ways
  • Demonstrated experience influencing without authority, including executives
  • Bachelor's degree or equivalent
  • Prior contact center and customer experience background
  • Demand generation and field marketing experience preferred
  • Strong sales and customer orientation with a passion for software products
  • Strong collaboration, interpersonal and teamwork skills
  • Drive Regional Marketing Programs to support lead gen, prospecting, pipeline and revenue generation programs for the North American market
  • Drive pipeline growth by developing a quarterly marketing plan based on approved budgets including recommendations for industry-specific regional activities, local sponsorships, conferences/trade shows, advertising, local events, participation in local business or trade associations, demand generation and content needs that will drive business results for the region
  • Localize Uniphore corporate assets for use in the regional market
  • Be a data and metric-driven marketer who sets clear, measurable KPIs and ensures our field marketing activities deliver on expected goals
  • Analyze lead flow and contribution to revenue and evaluate ROI against all FM programs
  • Execute regional Account-Based Marketing in collaboration with sales, product and demand generation
  • Strategize critical field marketing events, drive the messaging and execution for the events and other marketing programs to drive leads and qualified opportunities
  • Work very closely with product marketing to solidify agenda and content for critical field marketing events
  • Be an excellent communicator who can engage and influence internal leaders and teams across functions and external stakeholders

Company Stage


Total Funding



Palo Alto, California



Growth & Insights

6 month growth


1 year growth


2 year growth