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Linah Group

Runs farms, food businesses and a resort in Egypt

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeEl Sheikh Zayed City, Giza Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Business Administration, or a related field is required.
  • Three to five years of experience in Brand Management, Marketing, or Consumer Marketing is required.
  • FMCG industry experience is mandatory.
  • A strong understanding of brand management principles and consumer marketing is required.
  • Experience with digital marketing platforms and social media marketing is required.
  • Knowledge of market research techniques and performance analytics is required.
  • Proficiency in Microsoft Office and marketing analytics tools is required.
  • Strategic thinking and business acumen are required.
  • Creativity and innovation are required.
  • Strong analytical and problem-solving skills are required.
  • Communication and storytelling abilities are required.
  • Project management and organizational skills are required.
  • Cross-functional collaboration and stakeholder management skills are required.
  • A results-oriented mindset and attention to detail are required.
  • Ability to work in a fast-paced FMCG environment is required.
  • Leadership, initiative, and decision-making skills are required.

Responsibilities

  • Develop and implement comprehensive brand strategies aligned with the company's business objectives.
  • Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.
  • Ensure consistent brand messaging, tone of voice, and visual identity.
  • Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.
  • Coordinate promotional activities, product launches, and seasonal campaigns.
  • Monitor campaign performance and optimize marketing activities to maximize return on investment.
  • Analyze market trends, customer behavior, and competitor activities.
  • Identify opportunities for innovation and brand growth.
  • Translate customer insights into actionable marketing strategies and product positioning.
  • Oversee the development of packaging, marketing materials, and brand visuals.
  • Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.
  • Support new product launches through effective branding and communication strategies.
  • Monitor brand performance using relevant key performance indicators and market data.
  • Measure campaign effectiveness and recommend improvements.
  • Stay updated with industry trends, digital marketing developments, and consumer preferences.
  • Continuously identify opportunities to strengthen brand equity and customer engagement.

Desired Qualifications

  • Experience managing integrated marketing campaigns and product launches is highly preferred.
  • Familiarity with graphic design workflows and creative development processes is an advantage.

About the Company

Linah Group

Runs farms, food businesses and a resort in Egypt

Linah Group operates agricultural, food manufacturing, retail and hospitality businesses in Egypt. Its Linah Farms business grows Medjool and Barhi dates and other crops, then sorts, packs and exports produce for commercial buyers while selling packaged foods directly to consumers. The group also includes Cookievore, a bakery business, and NoorNation, which develops renewable energy and water systems. Its hospitality operations include Sultan Gardens Resort in Sharm El Sheikh, and a group technology function coordinates systems across the operating businesses. The farming operation traces its roots to a desert reclamation project begun in 1997 in the Bahariya Oasis.

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