Apparel Digital Copy Specialist

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

Please review the job profile below and apply today!

The Apparel Digital Copy Specialist creates, edits, approves, and validates digital product content for Meijer own-brand products. The specialist writes original copy and reviews and improves AI-assisted or AI-generated copy, using strong writing skills and creative judgment to deliver accurate, customer-friendly product detail pages (PDPs). Includes recurring reporting, analysis, launch support, and cross-functional issue resolution. The current scope is apparel, with potential to expand to other categories as business needs evolve.

What You'll Be Doing 

• Systems Used: Microsoft 365 (Excel), Stibo PIM (Product Information Manager), Power BI, and applicable product lifecycle management (PLM) systems
• Apparel Digital Copy Creation, Editing, and Approval
• Review and approve PDP copy for own-brand products and validate applicable attributes, including size, color, and country of origin, against product source information and content standards
• Write original copy as needed and review and edit AI-assisted or AI-generated copy for accuracy, grammar, compliance, and brand voice; refine language to communicate product features and benefits
• Use creative judgment and strong writing skills to develop copy from source information, improve AI suggestions when used, select compelling language, and translate product details into customer-friendly descriptions; consult internal partners to refine storytelling without unsupported claims
• Share copy issues, corrections, and effective language examples with the Data Science team to improve AI output quality and alignment with applicable product content standards
• Digital Eligibility, Content Validation, Reporting, and Analysis
• Create and maintain Excel and Power BI reports to validate product copy, imagery, and attributes; analyze results, identify trends and issues, develop new ways to view and evaluate the information, and partner with others to drive issue resolution and continuous improvement
• Internal Partner Relations: Partner with Product Development, Merchandising, Digital Merchandising, and Compliance to verify fit, fabric, style, color, care, size and compliance information, resolve content gaps, and support product launches
• Support Apparel Digital Copy, with the potential to move into additional categories based on business needs
• This job profile is not meant to be all-inclusive of the responsibilities of this position; may perform other duties as assigned or required. 

What You'll Bring With You: 

• Bachelor’s degree in a relevant field (copywriting, ecommerce, digital content, proofreading, etc.)
• 2-5 years of experience in above fields
• Knowledge of the retail industry and eCommerce, with interest in Apparel
• Strong copywriting, editing, proofreading, and creative judgment
• Excel proficiency and familiarity with Power BI, PIM, or PLM systems
• Strong collaboration, interpersonal, and presentation skills, including with director- and VP-level stakeholders
• Detail-oriented and organized 
• Ability to prioritize work to meet production deadlines
• Excellent written and verbal communication skills 
• Understanding of intellectual property rights, compliance and enforcement