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PPM Works

Marketing Senior Associate

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeBoston, MA, USANo salary listed

About the Job

Requirements

  • A Bachelor's degree in Marketing, Communications, or a related field is required.
  • Three to five years of experience in a marketing role is required, preferably in a consulting services or business-to-business environment.
  • Strong project management skills and the ability to multitask in a fast-paced environment are required.
  • Experience with digital marketing tools such as Google Analytics, Google Tag Manager, Bing Analytics, and customer relationship management systems is required.
  • Excellent written and verbal communication skills are required.
  • The ability to develop innovative marketing solutions is required.
  • The ability to learn new skills and quickly understand new skills and concepts is required.

Responsibilities

  • Execute comprehensive marketing plans aligned with the company's business goals and objectives.
  • Conduct market research and analyze data to identify market trends, customer needs, and the competitive landscape.
  • Develop and manage digital marketing campaigns across email, social media, and search engine channels.
  • Create marketing collateral, website, and social media content aligned with the company's brand messaging and tone.
  • Work with the sales team to develop lead generation campaigns that support revenue growth.
  • Track return on investment to evaluate the effectiveness of marketing initiatives.
  • Maintain the company website and add or edit pages as needed.
  • Work with the sales team to identify areas for improvement in the lead qualification process and implement changes to improve conversion rates.

Desired Qualifications

  • Experience in a consulting services or business-to-business environment is preferred.

About the Company

Company size
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Total funding
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