Full-Time
Category Development Specialist
Allied Beverage Group
Compensation Overview
$60k/yr
+ Discretionary bonus
No H1B Sponsorship
Elizabeth, NJ, USA
Hybrid
Hybrid work arrangement in Elizabeth, New Jersey.
Bachelor's
Category
 Retail (1) |
|---|
Required Skills
Sales
Nielsen
Word/Pages/Docs
Excel/Numbers/Sheets
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Requirements
- One to two years of sales experience.
- Experience with budgeting, sales, and marketing.
- A four-year college degree or equivalent.
- A comprehensive understanding of hemp, ready-to-drink, low-alcohol, and no-alcohol brands, including category knowledge, basic production, and service.
- Ability to adapt and assist a variety of internal customer groups and work with varying personality types.
- Strong negotiation skills and an entrepreneurial approach.
- Ability to create and sell innovative ideas.
- Ability to work with limited direction or supervision.
- Ability to work flexible hours, including early mornings, evenings, and weekends.
- Ability to participate in business meetings, company initiatives, and events upon request.
- Experience managing complex customer relationships.
- Strong sales, negotiation, and influencing skills.
- Leadership capabilities, presentation skills, and interpersonal skills.
- Proficiency in fact-based selling and analysis of syndicated consumer data, including IRI and Nielsen.
- Basic brand marketing and finance skills.
- Basic proficiency with Microsoft Excel, Microsoft Access, Microsoft Word, and Microsoft PowerPoint.
Responsibilities
- Sell the THC hemp beverage portfolio and deliver brand-level volume and profitability objectives.
- Ensure compliance with corporate hemp, ready-to-drink, low-alcohol, and no-alcohol brand strategies.
- Increase the quality and quantity of accepted innovative business-building proposals.
- Manage cold boxes and category management activities.
- Apply market, product, and consumer information to generate brand- and volume-building activities.
- Become a trusted advisor by participating in customer planning processes, obtaining preferred supplier status, and delivering against account goals and opportunities.
- Set goals, measure performance, evaluate results, and adapt to changes.
- Identify and adopt key account management best practices.
- Lead annual plans for key accounts that reflect agreed brand and customer strategies and support business goals.
- Communicate market, brand, consumer, trend, and best-practice developments inside and outside the category or industry.
- Influence sales teams to develop account-specific programs aligned with brand strategies and local consumer insights.
- Recommend account-specific brand and volume mix targets.
- Oversee account performance and implement corrective business-building actions.
- Participate in strategy briefing sessions and provide feedback on execution and program effectiveness.
- Ensure delivery of category management guidelines and principles for strategic accounts.
- Set and achieve key performance indicators, including depletions, distribution, advertisements, displays, features, shelf execution, digital posts, menu placement, well and house pours, point-of-sale materials, and permanent signage.
- Build relationships with buyers for key accounts.
- Prepare weekly pre-plans, recaps, account activities, and business reviews.
- Achieve hemp beverage sales, distribution, and monthly key performance indicator goals.
- Communicate and manage targets with managers on key priorities.
- Conduct weekly target check-ins, business reviews, and opportunity discussions.
- Participate in supplier and key account manager ride-alongs.
- Present updates at weekly team meetings and attend events.
- Manage a core list of off-premise accounts and a geographic area for the brand portfolio.
- Activate hemp, ready-to-drink, low-alcohol, and no-alcohol brand marketing programs.
- Execute retail controllables and brand standards at L3F.
- Conduct account audits and assess and implement account needs.
- Conduct consumer sampling, staff education, and digital posts.