Full-Time
Director of Influencer Marketing
Patrick Ta Beauty
51-200 employees
Luxury color cosmetics with cream-powder duos
Compensation Overview
$145k - $160k/yr
West Hollywood, CA, USA
In Person
 Growth & Marketing (1) |
|---|
Get referred to Patrick Ta Beauty
See people who can refer or advise you
- 10+ years of experience in influencer marketing with a demonstrated ability to scale communities.
- Strong VIP relationships.
- 6+ years of team management.
- 6+ years of beauty experience.
- Strong communication, conceptual thinking, and management skills.
- Passion for pop culture and digital communities.
- Ability to handle a high volume of work under tight deadlines.
- Organized with exceptional time-management skills.
- Own the vision, strategy, and execution of the brand's end-to-end influencer marketing program across earned, paid, and VIP initiatives.
- Develop integrated influencer strategies supporting new launches, evergreen campaigns, retail moments, and direct-to-consumer initiatives.
- Establish annual goals, budgets, key performance indicators, and a long-term roadmap for the influencer channel.
- Lead and prioritize the earned influencer ecosystem, including macro, micro, and makeup artist programs.
- Own earned gifting strategies, including creative mailers, VIP moments, and hosting programs.
- Build relationships with creators, artists, and tastemakers to foster long-term loyalty and authentic brand advocacy.
- Lead the strategy and oversight of paid creator partnerships, including VIP talent when appropriate.
- Oversee creator identification, negotiations, contracting, campaign execution, and performance in partnership with the Paid Influencer Manager.
- Partner with Paid Media to maximize creator content through paid amplification.
- Develop scalable paid creator programs supporting launches, evergreen core franchises, retail partnerships, and direct-to-consumer growth.
- Build and lead a VIP and celebrity strategy that elevates Patrick Ta, the brand, and key launches.
- Cultivate long-term relationships with celebrities, high-profile creators, industry tastemakers, and talent representatives.
- Own the influencer guest experience across brand events, launches, and key moments in partnership with Event Marketing.
- Develop guest strategies and hospitality experiences that deepen relationships while the Events team manages production and logistics.
- Ensure every creator touchpoint reflects the premium brand experience and drives ongoing advocacy.
- Partner with Brand Marketing, Social, Public Relations, Events, Product Marketing, direct-to-consumer, and Paid Media to integrate influencer programs across the business.
- Own and manage the influencer marketing budget across earned, paid, and VIP activities.
- Measure program effectiveness through earned media value, visibility impact value, reach, engagement, creator performance, social impact, and business results.
- Translate performance insights into future optimization opportunities.
- Evaluate emerging platforms, creator trends, and cultural moments to keep the brand at the forefront of influencer marketing.
- Establish the brand as a category leader across influencer measurement systems including earned media value and visibility impact value.
- Build engaged communities rooted in artistry, education, and authentic storytelling.
- Drive measurable growth in retention, engagement, potency, and community size.
- Inspire and develop a high-performing team that produces industry-leading social content.
Patrick Ta Beauty operates in the luxury color cosmetics market, selling high-quality makeup through its website and retailers like Sephora, CULT Beauty, and Flannels. The product line reflects Patrick Ta’s artistry, featuring dual-formula cream-powder designs that enable easy layering for a red-carpet glow. It differentiates itself through celebrity-driven artistry, a direct-to-consumer model paired with selective retail partnerships, and products that make professional techniques accessible at home. The brand’s goal is growth and product innovation, supported by a minority growth investment from Stride Consumer Partners to expand reach.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Burbank, California
Founded
2019
Get referred to Patrick Ta Beauty
See people who can refer or advise you
Simplify's Take
What believers are saying
- January 2026 Sephora Middle East launched across 34 doors, opening higher-income Gulf demand.
- February 2026 hiring of Jennifer Kim strengthens product marketing before the next launch cycle.
- April 2026 Brand of the Year recognition at NEW YOU boosts visibility with shoppers and retailers.
What critics are saying
- May 2026 transition-blush backlash tied Patrick Ta to accusations of copying Black creators.
- USPTO suspension on transition-blush trademark threatens product naming and blocks future line extensions.
- If founder credibility erodes, Patrick Ta Beauty loses its core differentiator and premium pricing.
What makes Patrick Ta Beauty unique
- Patrick Ta Beauty sells artist-built cream-and-powder duos, translating red-carpet techniques into products.
- Kimberly Villatoro, CEO since 2023, keeps Patrick Ta's signature artistry central to scaling.
- Sephora and Sephora Middle East distribution gives the brand prestige reach without discounting.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
401(k) With a Company Match
Wellness Program
Paid Holidays
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 11%Patrick Ta Beauty launches at Sephora Middle East. THE WHAT? Patrick Ta Beauty is expanding into the Middle East through a new retail partnership with Sephora Middle East. THE DETAILS The celebrity makeup artist-founded brand will debut online via Sephora Middle East, followed by an in-store rollout across 34 Sephora locations in the UAE, Saudi Arabia, Kuwait and Qatar. The launch includes a selection of the brand's core complexion and colour cosmetics range, including hero products from its blush and foundation categories. THE WHY? The expansion marks Patrick Ta Beauty's latest step in international growth as prestige makeup brands continue to target the Middle East's high-value beauty market. With strong consumer demand for artistry-led and glow-focused products across the region, the Sephora partnership provides a scalable route to build retail presence and brand visibility.
Sarah Medford, previously Senior Director, Brand Marketing at Hourglass Cosmetics, has been appointed Senior Director, Brand Development & Product Marketing at Patrick Ta Beauty.
/PRNewswire/ -- Stride Consumer Partners LLC ("Stride"), a growth-equity investment firm focused on passion brands in consumer products and services, announced...