Product Marketing Manager

LettrLabs is at an inflection point. We've built a platform that makes direct mail as automated, trackable, and scalable as digital advertising - and it's working. Now we need someone to make the world understand why that matters.

As our Product Marketing Manager, you'll own how LettrLabs is positioned, messaged, and understood - from the first ad impression through long-term customer retention. You'll translate what Sales learns in the field, what Product is building, and what our best customers experience into sharp, consistent narratives that move buyers and help us close deals. This is a zero-to-one role: the assets, frameworks, and systems you build don't exist yet. You'll be the one to build them.

• Own the entire product narrative at a company with real product-market fit and accelerating revenue.

• Direct access to leadership: you'll work day-to-day with the CEO, Sales, and Product.

• Direct mail is having a measurable resurgence as digital CACs climb. You'll be marketing a channel that prospects are already curious about.

• Build the function from scratch - positioning frameworks, vertical playbooks, sales enablement, and case study programs are yours to define.

• Own LettrLabs' core positioning, messaging, and value propositions and keep them current as the product and market evolve.

• Build ICP and vertical-specific messaging frameworks across Home Services, E-commerce, Non-profits, Real Estate, and B2B SaaS.

• Lead product launches end-to-end in partnership with Product: planning, internal enablement, external rollout, and post-launch performance tracking.

• Own messaging across all customer-facing touchpoints - website, sales collateral, lifecycle marketing, onboarding flows, and social.

• Build the customer proof and case study program from narrative development through distribution across sales and marketing channels.

• Develop scalable sales enablement assets - one-pagers, battle cards, objection guides, competitive comparisons - that sales actually uses.

• Conduct ongoing market, customer, and competitive research to sharpen positioning and feed product direction.

• Own product roadmap storytelling to support retention and expansion in partnership with Customer Success.

• Lay the messaging and enablement foundation for emerging growth channels: paid acquisition, partnerships, affiliates, and referrals.

• Sales is using your materials in active deals - and closing faster because of them.

• New customers activate and reach first value faster, measurably tied to improved onboarding and use-case clarity.

• LettrLabs has a consistent, differentiated story that holds up from cold outreach through renewal.

• Competitive positioning is documented, distributed, and reflected in how the team talks about the product.

• 5+ years in product marketing, with ownership of positioning across multiple industries or customer segments (highest priority).

• A track record of building messaging and enablement assets that sales teams actually adopt - not slide decks that collect dust.

• Strong competitive positioning instincts: you know how to make a product stand out in a crowded market, not just explain what it does.

• Exceptional written communication: you can write a sharp one-liner, a detailed battle card, and an executive narrative - and know which one the moment calls for.

• Demonstrated ability to lead cross-functionally with Product, Sales, and Customer Success - you influence without authority.

• Comfort operating with ambiguity and incomplete information in fast-moving environments.

• Ability to translate complex, technical product capabilities into clear, buyer-focused business value.

• Must be willing to work on-site regularly at our office in Marina Del Rey.

• Experience marketing to Home Services, E-commerce, or other high-volume SMB audiences.

• Background repositioning legacy or offline-first categories through technology.

• Experience in an early-stage or fast-scaling B2B SaaS company.

LettrLabs USA: $120,000 USD - $150,000 USD

• Medical, dental, and vision coverage

• Equity in a fast-growing company

• 401(k) plan.

• Flexible PTO and paid holidays

• On-site gym

• Pet-friendly

• Free daily lunch, team off-sites, and happy hours

• Located in the heart of Marina Del Rey, a walkable neighborhood with easy access to shops, restaurants, and the marina

LettrLabs USA 120000 - 150000 USD