Assistant Brand Manager

Assistant Brand Manager

LUXASIA · Bangkok, Thailand (Hybrid) · Full-time · Posted 2025-10-31

Workplace: hybrid

Department: Sales & Marketing

Description

Primary Objective: 

• Be responsible for P&L and budgets for own brands. 

• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier). 

• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier). 

Specific Accountabillity 

Numerical Objective: 

• Achievement and accountability for individual brand targets – up to profit contribution level for each brand.  

• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Marketing:  

• Develop brand specific marketing calendar.  

• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand  

• specific animations, consumer events.  

• Develop and provide marketing collaterals (i.e., POS displays etc).  

• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.  

• Devise customer retention programs and CRM brand-specific activities to drive brand sales.  

• Accountability and tracking for the brands’ Advertising & Promotional Expenditure. 

Inventory: 

• Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.  

• Stock forecasting on new and existing products (including GWPs) of brand responsible.  

• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels. 

Distribution:  

• Work with sales team to provide support to garner entry into alternative distribution channels.  

PR: 

• Develop strong and good working relationship with the media journalists  

• Conceptualize, plan and implementation of PR launches.  

• Conceptualization and implementation of PR kits, releases etc.  

• Compilation and valorization of press coverage by brand – especially on key launches and animations. 

Division Management: 

• Provide leadership, guidance and direction for team members towards building and  

strengthening internal department structure. 

Others: 

• Able to react to change productively and handle other essential tasks as assigned.  

• To have a strong and good working relationship with the principals.  

• To have a strong and good working relationship local internal team and regional team

Requirements

• Female or Male, age over 30 years old / Thai nationality  

• Marketing or Sales experience in beauty industry will be an added advantage  

• Strong presentation and communication skills  

• Marketing type, initiative, dynamic, highly committed and result-oriented  

• Experience in marketing budget planning and P&L analytical  

• Pleasant and Mature personality, well organized and hardworking style  

• Good at problem solving, quick to respond and able to work outside when needs  

• Excellent, proven interpersonal, verbal and written communications skills  

• Excellent computer literacy in MS-Office (Word, Excel, Power Point)  

• Fluent in English language skill 

Education Level: 

• Bachelor Degree or Higher in Marketing, or related field 

Specific Training/ Skills/ Knowledge Required: 

e.g. people management, computer literacy, retail know-how, marketing techniques, etc.  

• Marketing principle  

• Brand Management 

General Temperament: 

e.g. numerate, literate, verbal communication, conceptual, etc. 

• Open Communication 

Preferred Background Experience: 

e.g. 2-3 yrs in the beauty industry. 

• Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level  

• Retail background or have worked in companies with retail counters in department stores will be an advantage

Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims

Apply

Apply at LUXASIA

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