Lead – Marketing Ops & Analytics

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

We’re looking for a Lead, Marketing Operations & Lifecycle Analytics to own our MarOps stack and the analytics that power lifecycle growth. This is both a technical and analytical leadership role: you’ll ensure data integrity, enable high-quality measurement, and uncover insights that guide strategy across the funnel. Reporting to the Head of Analytics, you’ll sit in our business enablement org while partnering daily with Growth, Lifecycle, RevOps, and Engineering.

If you love solving complex technical puzzles that unlock marketing superpowers, we want to hear from you.

These are the key ways you’ll contribute and create impact in this role:

• Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or related roles in fast-moving and growing companies.

• Passion for Analytics: You thrive on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth. Intermediate knowledge of SQL is required.

• MarTech Expertise: Deep experience with Google Tag Manager (GTM), Looker, Amplitude (or similar tools), CDPs (Amplitude CDP, Hightouch, Segment or similar), and marketing automation platforms (e.g., HubSpot). You’re comfortable navigating CRM systems (preferably Salesforce) and integrating them with marketing tools, alongside RevOps leaders.

• Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and revenue.

• Ad Tech Experience: Strong understanding of Google Ads, Meta CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement.

• Champion AI-assisted analytics & ops. Use LLMs/agents for QA, tagging, audience building, anomaly detection, insight generation, and ops automation.

• Curiosity: You love digging into complex problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and relentless in understanding the “why”.

• Small Business Love: You earnestly care about the small business community and believe you can help our marketing program that will actually make their lives better.

Collaboration: You thrive in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays.

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like Amplitude Growth CDP, AppsGoogle Tag Manager, Iterable, Salesforce, Command AI (Amplitude G&S), and Looker.

• Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across all marketing touchpoints to provide reliable insights and performance measurement.

• Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, revenue, and ROI, enabling better decision-making and budget allocation.

• Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance.

• Building Marketing Automation Workflows: Designing and implementing lifecycle automation, lead nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels.

• Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across Google Ads, Meta CAPI, Apple Search Ads, and other paid channels.

• AI fluency: Comfort using AI tools to accelerate analysis and operations.

• Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come prepared with ideas and solutions.

🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods

• 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Phollie Rose L.

• Meet the Hiring Manager, Vlad A.

• Meet with our Senior Marketing Analyst, Zeeshan H.

• Participate in a Case Interview with a Cross-functional Panel

• Professional Reference Checks

• Background Check + Offer Stage

• Welcome to the team, Homie💜🎉
  

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.