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The Beaufort Bonnet Company

Luxury children's apparel and heirloom pieces

Keyholder

Full-Time
No salary listed
Junior
Mt Pleasant, SC, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • High school diploma or GED.
  • At least 2 years of retail experience.
  • Advanced computer skills, including Microsoft Excel and Microsoft Word.
  • Ability to bend, stoop, and kneel, and lift up to 50 pounds.
  • Ability to work varied hours and days, including nights, weekends, and holidays as needed.
  • Strong attention to detail and proficient oral and written communication skills.
  • Ability to multitask, stay organized, take initiative, and work with minimal supervision or direction.
  • Ability to remain flexible when solving problems.
Responsibilities
  • Present and sell merchandise consistent with the brand by interacting with customers and providing merchandise suggestions.
  • Provide merchandising suggestions to management that may improve sales.
  • Build a personal client book.
  • Learn and use the point-of-sale software system, troubleshoot it in the absence of the Store Manager and Assistant Store Manager, perform routine register transactions, process routine inventory receiving and transfers, and open and close the registers and store.
  • Learn, reference, and share current product knowledge with customers, providing prompt recommendations and professional service, including fit, fashion wardrobe advice, and suggestions for additional items.
  • Participate in store-related meetings and work toward exceeding sales and service performance goals set by store management.
  • Operate the store consistently with prescribed company policies and procedures.
  • Provide ideas to grow and improve the business, including ideas related to merchandising, staffing, floor displays, store fixtures, advertising, promotions, hours of operation, and other business improvements.
  • Safeguard store assets by maintaining inventory integrity and preventing inventory shrink to the extent reasonable and appropriate.
  • Assist with cycle counts and a year-end comprehensive physical inventory.
  • Open and close registers and the store in the absence of the manager or assistant manager.

About the company

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The Beaufort Bonnet Company

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The Beaufort Bonnet Company creates heirloom-quality children’s clothing and accessories with a classic Southern look. It started with a handmade bonnet and expanded into a full line for babies and kids, including dresses, rompers, swimwear, and pajamas, made with high-quality materials like Pima cotton. The brand sells directly to consumers through its online store and through a wholesale network of retail stores and specialty boutiques. What sets it apart is its heritage-inspired, traditional silhouettes and craftsmanship rooted in heirloom values, along with an origin story tied to a sentimental bonnet and a long-standing craftsmanship tradition. Now part of Oxford Industries, the company remains focused on timeless, durable pieces designed to be passed down through generations. Its goal is to celebrate childhood with durable, heirloom-quality clothing that parents and grandparents can treasure and share across families.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Lexington, Kentucky

Founded

2012

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Simplify's Take

What believers are saying

  • Oxford opened Mashpee Commons in June 2025 and maintained nine corporate stores.
  • Store-locator updates in May 2026 show eight active corporate locations and multiple signature stores.
  • Emerging Brands grew 11.3% in FY2026, signaling Beaufort Bonnet still drives Oxford growth.

What critics are saying

  • Oxford’s Q2 2026 sales fell to $394 million, pressuring capital for smaller brands.
  • Shein Kids and PatPat undercut premium childrenswear pricing, squeezing Beaufort Bonnet’s margin.
  • If Emerging Brands stall, Oxford reallocates inventory and store budgets toward Tommy Bahama.

What makes The Beaufort Bonnet Company unique

  • Heirloom Southern childrenswear and gifting positioning remains rare among national brands.
  • Oxford Industries backs distribution, cash, and merchandising behind Beaufort Bonnet’s expansion.
  • Signature-store model creates local-brand intimacy across affluent enclaves like Kiawah, Mashpee, and Carmel.

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Benefits

  • Health Insurance
  • Wellness Program
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Employee Stock Purchase Plan
  • Tuition Reimbursement
  • Employee Discounts
  • Flexible Work Hours