General Manager
No salary listed
Expert
Bachelor's
Winston-Salem, NC, USA
In Person
Sales & Account ManagementAccount Executive
No H1B Sponsorship
About the job
Requirements
- A bachelor's degree is required.
- Six to eight years of direct sales experience in the sports multimedia environment is required.
- Experience managing a team of direct reports is required.
- Ability to manage budgets and meet and exceed revenue goals is required.
- Familiarity with Salesforce or a similar customer relationship management system is required.
- Strong experience and understanding of integrated and conceptual sales is required.
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients is required.
- Verbal, written, and interpersonal communication skills are required.
- Professional sales presentation skills are required.
- Availability for game days, evening athletic events, and coaches shows is required.
- Availability to travel for client presentations is required.
- Ability to work nights and weekends around sporting events is required.
Responsibilities
- Partner with the athletics department to develop and execute a sales plan to meet and exceed Playfly revenue goals.
- Manage profit and loss and budget reports to maintain and exceed the EBITDA budget.
- Prospect, meet, and close new and renewal corporate sponsorships.
- Manage, coach, and develop a team of sales and account support staff at the university sports property.
- Create standards and assist staff in achieving their individual goals.
- Identify potential sponsors through networking with university stakeholders and business partners and researching local, regional, and national companies.
- Work with Playfly Sports Properties leadership and university athletics executives to create sales inventory, revenue projections, and sponsorship strategy for university athletics assets.
- Develop sales presentations for new marketing partners using research, category dynamics, and partners’ marketing goals.
- Create sales proposals and draft and negotiate contracts.
- Develop key marketing objectives with clients through needs assessment and a collaborative sales process.
- Entertain and cultivate sponsors in non-game-related settings.
- Present end-of-year recaps for sponsors.
- Represent the university sports property, the university, and Playfly Sports Properties professionally.
- Research the sports sponsorship industry and stay current with relevant market trends and conditions.
- Oversee management of the radio network, including terrestrial and digital platforms, and supervise broadcast talent.
- Build an understanding of Playfly business units and offerings to leverage new business areas, leads, and categories.
- Perform other job-related duties as assigned.
Desired Qualifications
- Ten to twelve years of experience in a sales role is preferred.
- Being driven and coachable to execute the Playfly Sports Properties revenue model and understand its relationship with university athletics is preferred.
About the company
Playfly Sports provides sports media, marketing, and technology services to professional, collegiate, and high school properties, helping teams, leagues, brands, and networks reach and monetize fans. Its approach combines sponsorship sales, content creation, and fan-engagement technology through a consultative, data-driven model called Fandom as a Service that works across linear TV, live streaming, and digital platforms. The company owns or activates multimedia rights for many properties and venues, enabling a full pipeline from content creation to sponsorship activation. Its goal is to help partners grow sponsorship revenue and deepen fan engagement across the sports ecosystem by expanding digital streaming and fan experiences.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$250M
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2020
Get referred to Playfly Sports
See people who can refer or advise you
Simplify's Take
What believers are saying
- October 1, 2026 Atlantic 10 hired Playfly for ticket sales at Barclays Center.
- September 22, 2026 Denver extended Playfly through 2031 after $40 million ticket sales.
- September 23, 2026 Tulsa expanded premium seating, with Playfly funding four luxury suites.
What critics are saying
- July 31, 2026 Nebraska NIL approvals exposed Playfly's illegal warehousing and business-purpose scrutiny.
- Playfly relies heavily on college rights, vulnerable to NCAA, CSC, and school renegotiations.
- September 3, 2026 Bain's $250 million facility adds leverage if growth slows.
What makes Playfly Sports unique
- October 1, 2026 Wake Forest named Playfly exclusive MMR and corporate sales arm.
- Playfly combines media, sponsorship, ticketing, premium, and NIL across 2,200 brands.
- Playfly reaches 85% of U.S. sports fans across 100 teams and 65+ schools.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Hybrid Work Options