National Account Manager
Red Bull
National Account Manager
Red Bull
Manufactures and markets energy drinks
NATIONAL ACCOUNT MANAGEMENT
Develop relationships across partners network (Corporate, field, owner/operators).
Work with Red Bull Stakeholders to develop and execute plans.
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Customizes presentations utilizing business insights to appeal to customer’s needs to gain execution and programming.
Creates account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume.
Works with Director of LSR to conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs.
Participates in relevant Trade Shows and Conferences.
CROSS FUNCTIONAL FACILITATION
Builds strong relationships and credibility throughout the organization to influence and drive initiatives at the region level.
Works with HQ LSR Lead, Director of LSR, On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact.
Take Global Framework and adapt to US priorities with Director of LSR.
Communicates with key stakeholders within the Business Units/Regions to drive execution, and to provide and receive account and program feedback.
Works closely with Ops and Distribution.
Conducts regular reviews with RB Key Stakeholders apart of Global Partnership.
DRIVES ON PREMISE MARKETING INITIATIVES IN LIMITED-SERVICE RESTAURANTS
Develops programs to motivate, engage and reward staff.
Works with trade marketing and 3rd party agencies to develop relevant social/ digital programming to drive brand and product relevance.
Creates programs that deliver a premium product experience.
BUDGETS & PLANNING
Establishes and manages budgets, constantly analyzing ROI and rate per case.
Plans and tracks volume monthly by account chain.
Analyzes distribution and non-buy reports monthly to close gaps.
Assists in developing, tracking and controlling budgets to secure alignment with the annual Business Plan budgets.
Manage expense spending to assigned budget.
Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates.
BUSINESS ANALYSIS & REPORTING
Drive post-promotion analysis, following all programs to evaluate promotional effectiveness.
Use all available RBNA and customer data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned accounts.
Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team.
BUSINESS REVIEWS
Conducts regularly scheduled business reviews with account leadership and internal field sales to update on business, competition, opportunities, etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation to competition.
Provide Energy Insights that drive change in promotion, price, or display practices.
Routinely engages in activities to build relationships and ‘wire’ key accounts to its deepest level.
Minimum 5 years chain management experience with proven track record of success. Strong desire to actively pursue and secure new business
Minimum 8 years of CPG sales experience with a strong track record of driving growth in Limited-Service Restaurants with a strong track record of success
Bilingual proficiency in English and Spanish is required for this role.
Persuasive Communicator (oral and written) with customers and internal leadership
Strong analytical skills with the ability to assess and utilize business insights
Strong Collaborator- Team player mindset
Excellent communication, presentation and negotiation skills
Proven success with scalable programming that delivers sales results
Creative, solution-oriented mindset with an eye for details
Self-motivated with an entrepreneurial mindset and the ability to work independently
Planning and business management experience with the ability to develop joint business plans and penetrate the customer up to the highest ranks
Proficiency in Microsoft Excel and PowerPoint
Bachelor’s Degree preferred
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $124,000 - 186,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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