Full-Time

Regional Sales Manager

Updated on 9/4/2026

Deadline 7/23/27
AVI-SPL

AVI-SPL

1,001-5,000 employees

Global provider of AV systems integration

Compensation Overview

$110k - $148k/yr

+ Performance-based incentive plan

Denver, CO, USA

In Person

Travel to various job sites and locations may be required.

Bachelor's

Category
Sales & Account Management (1)

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Requirements
  • Ability to formulate a sound business plan to reach targeted revenue and net profit goals.
  • Ability to utilize local market strategy in accordance with company direction.
  • Ability to analyze and interpret financial data and prepare reports.
  • Ability to direct a team toward a cohesive set of strategic objectives and maintain efficient timelines in task completion.
  • Proven ability to significantly contribute toward or lead operational initiatives with a results-oriented approach.
  • Demonstrated leadership and management skills in a team-oriented collaborative environment.
  • Exceptional strategic thinking and structured problem-solving skills.
  • Excellent verbal and written communication and interpersonal skills.
  • Proficiency in various business productivity systems.
  • Ability to balance multiple tasks with changing priorities.
  • Ability to negotiate conflict and maintain constructive working relationships with people at all levels of the organization.
  • Ability to work independently and meet deadlines.
Responsibilities
  • Oversee and manage a regional sales team of Account Managers and Design Engineers targeting new business opportunities in the assigned region.
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories, and projecting expected sales volume and profit for existing and new products.
  • Implement regional sales programs by developing field sales action plans.
  • Serve as a business representative at major industry events, conferences, trade shows, and expositions.
  • Establish and adjust selling prices by monitoring costs, competition, and supply.
  • Complete regional sales operational requirements by scheduling and assigning employees and following up on work results.
  • Maintain regional sales staff by recruiting, selecting, orienting, and training employees.
  • Maintain regional sales staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Identify valuable emerging markets.
  • Accurately forecast future sales and form sales plans to adapt to shifts in the marketplace.
  • Seek out consultants and form working relationships with them to increase exposure in the industry.
  • Form sales strategies to keep the assigned region competitive and innovative.
  • Travel to various job sites when needed.
Desired Qualifications
  • A four-year degree.
  • At least 5–7 years of sales management experience, preferably in the audiovisual, video teleconferencing, unified communications and collaboration, or similar industries.
  • CTS certification.
  • A demonstrated track record of selling video conferencing, managed services, and network infrastructure business.
  • Experience operating in a complex matrix business environment.
  • Experience selling network services, unified communications, Voice over Internet Protocol, Session Initiation Protocol, H.323, Cisco TelePresence, Tandberg, Polycom, Lifesize, Extron, Crestron, AMX products, integration services, professional services, and managed services.

AVI-SPL designs, installs, and manages audio-visual and collaboration systems for businesses around the world. Its services cover conference rooms, video walls, digital signage, and integrated AV solutions that combine audio, video, lighting, control, and IT networking. The company works by engineering a complete system, installing the hardware and software, calibrating and programming control interfaces, and offering ongoing service and support to keep everything running. Compared with competitors, AVI-SPL is the largest AV integrator with a global footprint and standardized, consistent service across many offices, built from the merger of two long-established firms. Its goal is to help organizations connect people and spaces reliably at scale by delivering end-to-end AV and collaboration solutions and ongoing managed services.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Tampa, Florida

Founded

1979

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Simplify Jobs

Simplify's Take

What believers are saying

  • AVI-SPL expanded into Costa Rica, Australia, Switzerland, and Benelux during June-August 2026.
  • Revelio Labs counted 6,033 employees in March 2026, up 11% since 2023.
  • AVI-SPL launched commercial Volvo autonomous freight on Dallas-Houston in June 2026.

What critics are saying

  • 26North’s 2025 acquisition adds leverage pressure and exit deadlines before 2028.
  • Forté, Ricoh, and Diversified keep winning global accounts with broader managed-services bundles.
  • Microsoft, Zoom, and Logitech standardize collaboration stacks, squeezing AVI-SPL margins and differentiation.

What makes AVI-SPL unique

  • 26North-backed AVI-SPL bought Whitlock in 2025, creating unmatched global AV integration scale.
  • AVI-SPL served over 86% of Fortune 100 customers by August 2026.
  • AVI-SPL opened Benelux on August 4, 2026, extending local coverage across Europe.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Holidays

Paid Vacation

Professional Development Budget

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

0%
AV Interactive
Aug 27th, 2026
Which integrator really has the biggest global footprint?

Which integrator really has the biggest global footprint? If you measure individual companies by published info about city offices, Forté and AVI-SPL are close. If you include GPA and PSNI Global Alliance as integrators, they still have many more. Graphic: Vega, a Forté' company / LinkedIn As AV M&A becomes a global spectator sport, which integrator now has the largest global footprint? The answer depends on what you mean by footprint and integrator. Let's go through some candidates. Forté Forté's statement announcing its acquisition of Vega said it now serves customers in more than 70 cities worldwide and says this is "the largest global footprint in the industry". For clarity, AV Interactive is measuring cities served rather than turnover. Forté has over 40 locations in the US plus 27 Asia-Pacific and Middle East locations that come with Vega, with the rest coming from prior expansion into Ireland, Germany, Sweden, the UK and Mexico. GPA If you count GPA as a single global integrator, with regional business units as shareholders, then it operates in even more cities: more than 180, according to a statement on Forté 's departure. Of course, you could say that, behind the legalities, GPA isn't one integrator, but many working together, even with central services and co-ordination. Against that, if the GPA acts as a single integrator on a particular global project, why not count it as one? Ultimately, what the customer and shareholder need counts more than definitions, one way or another. PSNI Global Alliance PSNI Global Alliance has an even bigger global footprint than GPA, when measured by licensed offices, with its latest statement saying it covers more than 70 countries with more than 300 licensed offices. AV Interactive is not measuring like with like here, though, as there are cities where PSNI has more than one office, so 300 licenced offices doesn't mean 300 cities. Relatedly, you might argue that PSNI has less claim to be a single integrator than GPA because its model doesn't involve an exclusive shareholder for a particular territory. Being a single integrator or an alliance is just a matter of definition here. Again, what matters is what works for the PSNI customer and integrator. AVI-SPL Turning once more to uncontroversially single integrators, when AVI-SPL announced expansion into Costa Rica, Australia and Switzerland in June, it said its operations now spanned more than 85 locations worldwide. If locations means cities, this is more than Forté's latest number. AVI-SPL's website lists about 73 locations, including 42 in the US, 10 in Canada, half a dozen in India, six in Europe, six in Latin America and three more in APAC before you get to the June additions. So the company is one of the strongest, and perhaps the strongest contender for biggest global footprint measured by cities, based upon publicly available information. Ricoh Ricoh operates in around 200 countries as a single company. But it is not solely an AV integrator, and how many of its offices provide AV integration as opposed to something else does not appear to be publicly disclosed. Diversified A special shout-out to Diversified. This integrator only operates from around 40 locations, but that's enough to put it in the top two individual AV integrators for revenue. Is doing more business from fewer offices not something to be celebrated too? If anyone has the time to count office locations on websites, or has a philosophical impulse to query definitions, do get in touch.

invidis
Aug 13th, 2026
IntegratorForté Outgrows GPA.

IntegratorForté Outgrows GPA. Forté and GPA will end their partnership at the end of 2026, marking a major shift in the global AV integration landscape. As GPA loses its largest member, Forté is accelerating its transformation into a fully global workplace technology provider, with further acquisitions expected. August 13, 2026 by Florian Rotberg Forté is leaving GPA, the global network of workplace technology and AV integration partners, at the end of 2026. The separation marks a significant shift for both organizations: GPA will lose its largest member, while Forté continues to expand its own international footprint, increasingly through acquisitions of former GPA partners. GPA and Forté announced that they have mutually agreed to conclude their partnership effective 31 December 2026, allowing both organizations to focus on their respective strategic priorities and growth ambitions. Since joining GPA in 2020 under its former AVI Systems brand, Forté has worked closely with GPA members to deliver multinational collaboration and audiovisual projects. The partnership enabled global customers to benefit from local expertise and service delivery across key markets. However, as both organizations evolved, their growth strategies increasingly diverged. Different visions for global expansion. The separation has been years in the making. GPA is built around a network of independent integrators, with members typically holding exclusive responsibility for their local markets while providing on-the-ground resources and support for global projects. Forté, meanwhile, has steadily expanded beyond the traditional GPA model. Through a series of acquisitions, the Minnesota-based integrator has built its own international organization, including the acquisition of several GPA members. In effect, Forté has been creating a directly managed global footprint rather than relying on a partner network. This strategy positions Forté alongside global integration heavyweights such as AVI-SPL and Diversified, while increasingly competing with technology service providers and managed services specialists including Ricoh and Econocom. At some point, the two models became difficult to reconcile. GPA's value proposition is based on a federation of independent local champions. Forté's ambition is to become a globally integrated workplace technology provider with direct control over customer delivery and service operations. Business continuity remains a priority. Both organizations emphasize that the transition will be carefully managed. Existing projects, customer commitments and active engagements will continue to be supported through agreed transition arrangements. For multinational customers, continuity is expected to remain the priority while both parties prepare for their post-2026 strategies. Who could replace Forté? The departure leaves GPA with a significant gap in its most important market. The United States remains the largest AV and workplace technology market globally, making Forté's role within the network particularly valuable. Several smaller US-based integrators may seek to replace Forte at GPA. Industry observers also speculate that companies such as Kinly could be interested, although Kinly itself has been building a broader transatlantic presence and pursuing its own global ambitions. Regardless of the eventual solution, joining GPA as the lead North American partner would represent a substantial opportunity for any integrator seeking greater influence in the global enterprise market. Forté's next phase. Forté will need to establish direct coverage in markets that are currently served through GPA partners. However, the company appears well prepared for the transition. The move aligns closely with the vision of CEO and Chairman Jeff Stoebner, who has been driving the company's international expansion strategy. According to industry rumors, Forté is expected to announce a major acquisition in the APAC region in the coming weeks, further strengthening its global delivery capabilities. The managed services imperative. Going independent is a logical next step for Forté as the workplace technology market increasingly shifts toward managed services. The industry is moving away from project-based installations toward recurring service models focused on lifecycle management, monitoring and user experience. As enterprise customers prioritize service outcomes over hardware ownership, traditional AV integration is becoming increasingly commoditized. Revenue growth is shifting toward long-term managed service contracts, cloud platforms and workplace technology operations. To succeed in this environment, Forté requires deeper IT and managed services capabilities as it evolves beyond a traditional AV integrator. GPA's federated model and its network of independent members no longer fully align with Forté's direction, investment priorities and global ambitions. After several successful years together, the decision reflects a simple reality: GPA and Forté have outgrown their partnership and are now pursuing different visions of the global workplace technology market.

Tech-Nieuws
Aug 4th, 2026
AVI-SPL expands European presence with new Benelux operations.

AVI-SPL expands European presence with new Benelux operations. TAMPA, Fla. - August 4, 2026 - AVI-SPL, the world's leading provider of digital enablement solutions, today announced the establishment of a dedicated Benelux entity, further strengthening its European presence and advancing the company's global growth strategy. The move reflects AVI-SPL's continued investment in key European markets. Home to a significant concentration of multinational corporations, financial institutions, EU and international organisations, and leading life sciences companies, the Benelux region represents an important growth opportunity for the company. The addition strengthens AVI-SPL's position in one of Europe's most influential business centres and further enhances its ability to serve customers with operations across the continent. Customers in Belgium, the Netherlands, and Luxembourg will gain access to AVI-SPL's full portfolio of collaboration technology, managed services, and workplace experience solutions, delivered through local teams and supported by the scale, expertise, and capabilities of a global organisation. This local presence will enable AVI-SPL to respond more closely to customer needs while delivering consistent experiences across regional and international operations. "Benelux is an important strategic market for AVI-SPL and a natural next step in our continued growth across Europe," said John Zettel, CEO, AVI-SPL. "Establishing a dedicated Benelux operation builds on our strong European presence and enhances our ability to help customers achieve their business objectives through innovative technology solutions, regional expertise, and world-class service delivery." To lead the new entity, AVI-SPL has appointed Bart Donkersloot as Managing Director, Benelux. Donkersloot brings more than a decade of experience in the audiovisual and collaboration industry, with a proven track record of commercial and operational leadership across the region. Most recently, he served as Managing Director for Benelux at Kinly, where he was responsible for driving growth and executing the company's market strategy. Prior to that, he spent more than seven years with BIS Econocom as Sales Director AV & IT and was a member of the Econocom Group Extended Leadership Team. Earlier in his career, he held leadership roles within the financial services sector. The new Benelux operation will serve as a foundation for AVI-SPL's continued growth in the region, strengthening relationships with customers, partners, and industry stakeholders while supporting organisations as they advance digital transformation initiatives. The investment underscores AVI-SPL's long-term commitment to the market and its confidence in the region's continued innovation, economic strength, and demand for technology-enabled collaboration. For further information, please contact: Eric Barie Senior Vice President, Marketing - AVI-SPL [email protected] About AVI-SPL. AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. As the largest provider of collaboration technology solutions, including award-winning managed services, AVI-SPL's highly-trained team works hand in hand with organizations worldwide - including over 86% of Fortune 100 companies - to strategize, design, deploy, manage, and support AV and UC solutions that are simple to use, scalable, serviceable, and measurable to ensure business objectives are achieved. Visit AVISPL.com to learn more, or connect with AVI-SPL on LinkedIn.

AV Interactive
Jul 28th, 2026
AVI-SPL hires Natalia Landolt as GM for Switzerland.

AVI-SPL hires Natalia Landolt as GM for Switzerland. Landolt, who was formerly at Ricoh Switzerland, has 20-plus years of leadership experience spanning business development, enterprise sales and strategic account management. US-based AVI-SPL has appointed Natalia Landolt as general manager for Switzerland. Based in Zurich, Landolt will lead AVI-SPL's Swiss operations, driving business growth, customer success, operational excellence and team development. She has more than 20 years of international leadership experience spanning business development, enterprise sales and strategic account management. Landolt joins AVI-SPL from Ricoh Switzerland, where she spent 14 years, most recently as head of international and global accounts for Switzerland and Austria. Michael Kellaway, AVI-SPL's managing director for Europe, said: "Its recent expansion into Switzerland marks a significant step in its European growth strategy, and Natalia's appointment is central to establishing AVI-SPL's presence in this key market. "Her proven leadership, commercial expertise and deep understanding of the Swiss market position her to build our operations from the ground up, win trust with local customers, and deliver the exceptional outcomes that will define our long-term success in Switzerland." Landolt added: "I look forward to working alongside our talented teams and customers to build on AVI-SPL's strong foundation in Switzerland and to accelerate future growth."

AVI-SPL
Jul 15th, 2026
Why Logitech's recognition matters to you.

Why Logitech's recognition matters to you. "Authorized Logitech Service Partners represent a select group of partners who have demonstrated the expertise and operational readiness required to deliver high-quality collaboration services," said Crystal Ferreira, Head of Global Channel Sales, Logitech for Business. "We're pleased to recognize AVI-SPL for meeting these standards." For you, this recognition illustrates how AVI-SPL's expert global service team can support Logitech solutions through every phase of the technology lifecycle. This shared commitment to service supports a broader shift happening across modern workplaces. Today, elevating the meeting experience is defined by successful deployment and how reliably each room performs every day. "AVI-SPL's designation as an Authorized Logitech Service Partner demonstrates our continued investment in helping organizations move beyond deployment toward proactive collaboration lifecycle management. And we do that consistently, on a global scale," said Jared Lederhandler, Senior Vice President, Global Services, AVI-SPL. Lederhandler continued, "Logitech's recognition strengthens our ability to help organizations deliver reliable meeting experiences while reducing operational complexity for IT teams. That's the philosophy behind AVI-SPL's Services." How working together keeps the shared experience performing at its best. When AVI-SPL manages your Logitech solutions, AVI-SPL, Inc.'ll continuously monitor, manage, and optimize collaboration environments before problems affect users. That's how AVI-SPL helps keep your shared experience performing at its best. End-to-End support. This lifecycle approach helps reduce downtime, improve room reliability, and free IT teams to focus on higher-value initiatives instead of day-to-day troubleshooting. It also creates a more consistent shared experience for employees, customers, and partners wherever they collaborate. * 24/7 global support * ITIL-aligned service management * device monitoring * preventative maintenance * service reporting * ongoing management of workplace collaboration technologies AVI-SPL and Logitech's Shared Journey. AVI-SPL is proud to be recognized as the first Logitech Global Designated Partner to achieve Authorized Logitech Service Partner status globally. Together, AVI-SPL, Inc. is helping customers like you deliver collaboration experiences that remain reliable, scalable, and ready for what's next.