Full-Time
Lead Insights & Analytics Manager
Confirmed live in the last 24 hours
Nike
10,001+ employees
Designs and sells athletic footwear and apparel
Junior, Mid
Beaverton, OR, USA
Telecommuting available from anywhere in the U.S. except specified states.
- Must have a Master’s degree in Computer Science, Statistics or Business Analytics and 2 years of experience in the job offered or in a analytics-related position.
- Experience must include:
- SQL
- Data visualization techniques & presentation software (Keynote, Powerpoint)
- Python/R/SAS
- Forecasting
- Predictive and Explanatory Statistical Modeling such as clustering
- Retail Math
- Reporting solutions such as Tableau
- Familiarity with data platforms like Oracle, Hive, Snowflake, etc.
- Lifetime Value estimations
- Marketing vehicles (SEO, SEM, email) and the associated KPIs
- Loyalty programs and the associated measurements and KPI design
- Inventory metrics and analysis
- Hypothesis testing
- Advanced data manipulation skills in Excel, R or Python.
- Lead development and evolution of lifecycle data capabilities including triggered campaign audience design & experimentation, member state table design & integration, experimental lifecycle journey modeling, and member centric financial modeling.
- Collaborate with the Global Nike Direct Member Growth team to find opportunities where we can use data to make better decisions.
- Manage the process of building novel methods of analyzing data that could lead us to new insights or dispel myths about old ways of thinking.
- Deliver presentations grounded in data that identify key trends, themes and offer recommendations on solutions to key questions.
- Provide a perspective on data maintenance, analytics, and optimization to deliver the best experience for NIKE consumers and our business.
- Analyze complex business problems and issues using data from internal and external sources to provide insight to decision-makers.
- Identify and interpret trends and patterns in datasets to locate influences.
- Construct forecasts, recommendations and strategic and tactical plans based on business data and market knowledge.
- Oversee the creation of specifications for reports and analysis based on business needs and required or available data elements.
Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, aiming to reduce its environmental impact while promoting positive social change. The company's goal is to maintain its position as a leader in the sportswear market by continuously innovating and building strong relationships with its customers.
Company Stage
IPO
Total Funding
N/A
Headquarters
Beaverton, Oregon
Founded
N/A
Simplify's Take
What believers are saying
- Nike's continuous product innovation and collaborations keep the brand fresh and appealing to a wide audience, fostering ongoing consumer engagement.
- The company's focus on sustainability and social responsibility can attract a growing segment of environmentally and socially conscious consumers.
- Nike's extensive retail and online presence, combined with its membership program, provides multiple channels for consumer interaction and sales growth.
What critics are saying
- Nike's recent Q1 earnings slump indicates potential financial challenges that could impact future growth and investment in innovation.
- The highly competitive sportswear market requires constant innovation and marketing to maintain market share, posing a risk if Nike fails to keep pace.
What makes Nike unique
- Nike's strong brand loyalty and innovative product lines, such as the Zoom Fly 6 and Air Rift, set it apart in the competitive sportswear market.
- Collaborations with cultural icons like Wu-Tang Clan and De La Soul enhance Nike's appeal and cultural relevance, distinguishing it from competitors.
- Nike's commitment to sustainability and gender equity initiatives, such as the partnership with NRPA, reinforces its brand as socially responsible and forward-thinking.
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