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Linjer

Direct-to-consumer fine jewelry retailer

Finance Analyst

Full-TimePosted on 10/16/2026
No salary listed
Entry
Bachelor's
Hong Kong
In Person
Finance & BankingCorporate Finance & FP&A

About the job

Requirements
  • A degree in Finance, Economics, Engineering, Mathematics, or a similarly quantitative field.
  • Strong proficiency in Excel or Google Sheets.
  • Ability to structure ambiguous problems and communicate insights clearly.
  • Comfort using artificial intelligence tools as part of daily work.
Responsibilities
  • Build and maintain financial models to support pricing, forecasting, and inventory planning.
  • Analyze sales, marketing spend, and customer behavior to uncover actionable insights.
  • Track key metrics such as customer acquisition cost, lifetime value, contribution margin, and cohort performance.
  • Support budgeting, forecasting, and monthly performance reviews.
  • Own payment and revenue reconciliation across platforms such as Shopify and payment gateways.
  • Review and release payments, ensuring each payment is accurate and approved before sending.
  • Investigate discrepancies in transactions, payouts, refunds, and chargebacks.
  • Serve as the main internal point of contact for maintaining accurate and up-to-date accounting records with outsourced bookkeeping partners.
  • Review, organize, and validate bookkeeping outputs to ensure completeness, consistency, and accuracy.
  • Work closely with operations and procurement to ensure clean financial reporting.
  • Identify process gaps in billing, payments, reconciliation, and accounting workflows, and help design scalable solutions.
  • Use artificial intelligence tools to speed up data analysis, surface anomalies, draft reports, and improve workflow efficiency.
Desired Qualifications
  • Knowledge of SQL or Python.
  • Familiarity with reconciliation processes, payouts, bookkeeping, and financial operations workflows.
  • Internship experience in finance, consulting, analytics, or startups.
  • Experience using artificial intelligence tools for analysis, reporting, or automation.

About the company

Linjer designs and sells fine jewelry through direct-to-consumer channels, offering pieces at fair prices. Its products are marketed and sold online, with a focus on accessible pricing and quality craftsmanship. The company differentiates itself through its bootstrapped origins, experienced leadership, and a culture of meritocracy, humility, and agility, while its founders also run a private equity group that owns a DTC portfolio. Linjer’s goal is to grow its jewelry line and DTC reach while keeping prices fair and products well made.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Central and Western District, Hong Kong

Founded

2014

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Simplify's Take

What believers are saying

  • Linjer said in December 2024 it plans 3-4 Hong Kong stores soon.
  • Linjer ships worldwide and covers duties and taxes in every country.
  • Linjer relaunched watches in April 2025 and added new jewelry arrivals in 2025.

What critics are saying

  • The ASA ruled on May 13, 2026 that Linjer's diamond ads misled consumers.
  • Linjer's website still says it has no physical stores, despite HK store plans.
  • A DTC brand selling fashion and jewelry faces existential demand collapse if paid acquisition weakens.

What makes Linjer unique

  • Linjer sells direct-to-consumer jewelry, watches, and bags from Hong Kong.
  • Founded in 2014, Linjer bootstrapped with crowdfunding instead of venture capital.
  • Linjer promises fine materials at lower markups than traditional luxury retailers.

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