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Publicis Groupe

Runs advertising and digital transformation services

Account Director - Influencer Marketing

Marketing Generalist & ManagementUpdated on Nov 13
Full-time$106.8k - $153.4k /yr

About the Job

Requirements

  • At least 5 years of digital marketing experience, preferably in affiliate marketing.
  • At least 1-4 years in an influencer marketing-related role; agency experience is preferred.
  • At least 1-2 years of experience managing one or more direct reports.
  • Strong verbal and written communication abilities.
  • Effective decision-making skills.
  • Strong organizational and communication skills with attention to detail.
  • Ability to work across departments and divisions by building consensus and delivering.

Responsibilities

  • Own a portfolio of clients and manage a team of influencer and content creator experts, ensuring successful management, delivery, and execution of influencer campaigns and identifying strategic solutions to support influencer and content marketing growth across CJ and Publicis Groupe.
  • Ensure the success of the Influencer Marketing Team across its clients, mutual goals, renewals, and solution development, with a focus on efficiency and investment growth.
  • Partner with Business Development to develop pitches and elevate CJ Influence's marketplace positioning.
  • Ensure alignment between client expectations and team deliverables.
  • Manage team-level resourcing and pricing profitability, and balance workloads by assigning campaigns to team pods.
  • Be accountable for client and campaign satisfaction and drive renewal business.
  • Proactively identify operational efficiencies.
  • Advise on the product solution roadmap and identify needs and stakeholders.
  • Educate advertisers, publishers, and agency partners internally as a subject matter expert on the vertical and the business benefits of partnering with CJ.
  • Stay abreast of industry trends.
  • Elevate CJ's positioning in the influencer space through thought leadership.
  • Advocate for and educate audiences on CJ's capabilities through industry events, conferences, podcasts, and client events.
  • Lead partnerships with Client Development and Groupe agencies to source needs and opportunities.
  • Use past performance, data insights, and industry trends to guide the CJ Influence team in developing and executing influencer campaigns contracted by CJ advertisers.
  • Directly manage, lead, train, educate, and mentor Influencer Managers on best practices, team goals, publisher client needs, and CJ innovations and their benefits to client portfolios.
  • Empower, enable, and engage the team on an ongoing basis, supporting employees' career paths.
  • Define SMART goals to support performance management and career development, and facilitate the development of employees' exposure and expertise.

Desired Qualifications

  • Affiliate marketing experience is preferred.
  • Agency experience in an influencer marketing-related role is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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