Growth Analytics Lead
Omnicom Group
Growth Analytics Lead
Omnicom Group
Global marketing, media, and PR network
Agency:
Hearts & ScienceJob Function:
Data and AnalyticsJob Subfunction:
Data Science and AIJob Description:
About the Role
The role: Growth Analytics Lead (reports to Head of Data)
Growth analyticsat Hearts & Science plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.
This role is to lead this function, with significant client and project management responsibilities as well as commercial oversight of financial targets and annual forecasting.
The successful candidate will be passionate about business consultancy and marketing analytics and have experience leading consultative teams on projects that deliver clear, impactful insights in a way that influence clients’ investment decisions.
If you are hungry for creating something new,making a mark, and contributing to the development ofnew solutionsand analytics approaches as well as playing a leading role in new business pitches, this could be the role for you.
Responsibilities
Leading senior client relationships, working consultatively with clients to help them understand and make the most of their measurementto understand the impact of their investments
Regularly usingexperience of implementing measurement frameworks, MMM, experimentation and brand equity modelling in client engagements
Managing specific effectiveness/analytics projects, navigating multiple stakeholders to deliver work that exceeds expectations
Identifyingopportunities to upsell OM & Hearts effectiveness & analytics solutions andusing commercial acumen and negotiation skills to sell these into clientsto meeta financial target
Developing the agencyproposition for analytics and effectiveness and evangelising internally, with clients and the industry
Managing a team of growth analytics directors, overseeing their professionaldevelopmentand keeping them motivated and effective at meeting set targets
Leading the analytics/effectiveness response in new business pitches,confident presenting in front of a senior audience and handling challenging questions
As a member of the agency senior leadership team, act as a role modelsetting the example for behaviours, and contributing to agency initiatives
Able to speak confidently at a top level about marketing analysis, data science, MMM and effectiveness theory, with adeeper background in at least one of those areas
About the Agency:
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
www.hearts-science.com
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
Global marketing, media, and PR network
Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.
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