FreeBalance

Public financial management software for governments

Product Marketing Manager

Product MarketingConfirmed live in the last 24 hours

Full-timeKraków, PolandNo salary listedHybrid

About the Job

Requirements

At least 5 years of experience in product marketing, B2B marketing, or a closely adjacent field such as pre-sales, strategic communications, or international development marketing.
Ability to translate complex technical or policy content into clear, compelling market-facing narratives.
Experience building sales enablement tools in environments with long, document-driven sales cycles.
Exceptional writing and editing skills, with native or near-native English proficiency.
Ability to work across functions and synthesize input from product, sales, and executive stakeholders.

Responsibilities

Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative.
Translate internal positioning frameworks into outcome-focused narratives tailored to Finance Ministers, Accountants General, and technical evaluators.
Develop and maintain a modular pitch framework by buyer persona.
Map the government buyer journey from problem-aware to vendor evaluation, ensuring messaging supports each stage.
Build and maintain competitive talk tracks and battle cards for the pre-sales team to use in live engagements.
Develop concise leave-behind collateral by product domain and region, aligned with FreeBalance’s positioning as a long-term reform partner.
Work with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support.
Package customer success and third-party validation material into reusable, market-facing formats.
Develop market-facing content for new product domains as FreeBalance enters new areas of the public financial management market.
Activate customer stories and proof points currently held internally but not packaged for external use.
Own product launch execution for new module releases, country wins, and major announcements.
Participate in monthly positioning syncs with Strategy & Innovation and contribute to quarterly win/loss reviews.
Brief the Content & Digital Specialist on campaign content, website updates, and event materials.
Establish clear, consistent external positioning for FreeBalance across all products and markets.
Equip the pre-sales team with tools that reduce reliance on ad-hoc collateral and improve performance in competitive tenders.
Activate case studies, third-party validation, and customer stories that are not currently reaching the market.
Enable stronger thought leadership and brand credibility with government buyers and development finance institutions.

Desired Qualifications

Domain knowledge in public financial management, govtech, e-government, or international development, or a clear track record of fast domain absorption in a specialist B2B environment.
Experience in public sector or development finance contexts, such as engagement with multilateral development banks or international financial institutions.
Familiarity with the Pragmatic Framework or an equivalent product marketing methodology.
Experience with CMS platforms and AI-assisted writing tools.

The Product Marketing Manager is a key hire within FreeBalance’s newly established marketing function. This role owns how FreeBalance is positioned in the market, how its story reaches government buyers and development finance institutions, and how the pre-sales team is equipped to win competitive procurements.

FreeBalance operates in a specialist market — public financial management software sold to Finance Ministries, Accountants General, and institutions supported by multilateral development banks. This role requires either existing fluency in public financial management, govtech, or international development, or a demonstrable ability to absorb complex domain knowledge quickly. It is not a content writer role. The successful candidate will be a strategic thinker who can translate world-class internal intelligence into external assets that earn credibility with sophisticated public sector buyers.

Main Responsibilities:

Positioning & Messaging

Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative

Translate internal positioning frameworks into outcome-focused narratives tailored to each buyer type: Finance Minister, Accountant General, and technical evaluators

Develop and maintain a modular pitch framework by buyer persona

Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging supports each stage

Sales Enablement

Build and maintain competitive talk tracks and battle cards that the pre-sales team will use in live engagements

Develop concise leave-behind collateral by product domain and region, aligned with how FreeBalance sells as a long-term reform partner

Work closely with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support

Content, Proof Assets & Advocacy

Package customer success and third-party validation material into reusable, market-facing formats

Develop market-facing content for new product domains as FreeBalance enters new areas of the public financial management market

Activate existing customer stories and proof points that are currently held internally but not packaged for external use

Go-to-Market & Cross-functional Interface

Own product launch execution for new module releases, country wins, and major announcements

Participate in monthly positioning syncs with Strategy & Innovation, and contribute to quarterly win/loss reviews

Brief the Content & Digital Specialist on campaign content, website updates, and event materials

Impact

Establishes clear, consistent external positioning for FreeBalance across all products and markets

Equips the pre-sales team with tools that reduce reliance on ad-hoc collateral and improve performance in competitive tenders

Activates existing proof assets — case studies, third-party validation, and customer stories — that are currently not reaching the market

Enables stronger thought leadership and brand credibility with government buyers and development finance institutions

Skills & Experience

Essential
5-8+ years in product marketing, B2B marketing, or a closely adjacent field such as pre-sales, strategic communications, or international development marketing
Demonstrated ability to translate complex technical or policy content into clear, compelling market-facing narratives
Experience building sales enablement tools in environments with long, document-driven sales cycles
Exceptional writing and editing skills; native or near-native English
Proven ability to work across functions and synthesise input from product, sales, and executive stakeholders

Preferred

Domain knowledge in public financial management, govtech, e-government, or international development; or a clear track record of fast domain absorption in a specialist B2B environment
Experience in public sector or development finance contexts, such as engagement with multilateral development banks or international financial institutions
Familiarity with the Pragmatic Framework or equivalent product marketing methodology
Experience with CMS platforms and AI-assisted writing tools

FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process.

Make a difference in this world and join FreeBalance!

About the Company

FreeBalance

Public financial management software for governments

FreeBalance supplies public financial management software for governments and public sector bodies. Its core product is a modular Government Resource Planning (GRP) system that helps plan, track, and report on public finances with a focus on transparency and governance, and it includes components for fiscal transparency portals, performance management, and expenditure management. A key difference is its emphasis on co-creation with governments, customer-led customization, and a mix of software, services, and training provided by the FreeBalance Academy to build capacity. The goal is to improve governance, boost fiscal transparency, and support public sector reforms to achieve better outcomes and reduce corruption.

Company size: 201-500
Company stage: Series B
Total funding: $5.6M
Headquarters: Ottawa, Canada
Founded: 1984

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