Product Marketing Manager
No salary listed
Senior
Kraków, Poland
Hybrid
Growth & MarketingProduct Marketing
About the job
Requirements
- At least 5 years of experience in product marketing, B2B marketing, pre-sales, strategic communications, international development marketing, or a closely adjacent field.
- Ability to translate complex technical or policy content into clear, compelling market-facing narratives.
- Experience building sales enablement tools in environments with long, document-driven sales cycles.
- Exceptional writing and editing skills, with native or near-native English proficiency.
- Ability to work across functions and synthesize input from product, sales, and executive stakeholders.
Responsibilities
- Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative.
- Translate internal positioning frameworks into outcome-focused narratives tailored to Finance Ministers, Accountants General, and technical evaluators.
- Develop and maintain a modular pitch framework by buyer persona.
- Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging supports each stage.
- Build and maintain competitive talk tracks and battle cards for the pre-sales team to use in live engagements.
- Develop concise leave-behind collateral by product domain and region, aligned with FreeBalance's positioning as a long-term reform partner.
- Work with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support.
- Package customer success and third-party validation material into reusable, market-facing formats.
- Develop market-facing content for new product domains as FreeBalance enters new areas of the public financial management market.
- Activate customer stories and proof points held internally but not packaged for external use.
- Own product launch execution for new module releases, country wins, and major announcements.
- Participate in monthly positioning syncs with Strategy & Innovation and contribute to quarterly win/loss reviews.
- Brief the Content & Digital Specialist on campaign content, website updates, and event materials.
Desired Qualifications
- Domain knowledge in public financial management, govtech, e-government, or international development, or a track record of quickly absorbing domain knowledge in a specialist B2B environment.
- Experience in public sector or development finance contexts, such as engagement with multilateral development banks or international financial institutions.
- Familiarity with the Pragmatic Framework or an equivalent product marketing methodology.
- Experience with content management system platforms and AI-assisted writing tools.
About the company
FreeBalance delivers public financial management software for governments and public sector bodies. Its modular Government Resource Planning system helps plan, track, and report public finances, emphasizing transparency, governance, and anti-corruption. It co-creates solutions with governments and combines software, services, and FreeBalance Academy training to build capacity and reform capability. The goal is to improve governance, boost fiscal transparency, and support public sector reforms that lead to better outcomes.
Company Size
201-500
Company Stage
Series B
Total Funding
$5.6M
Headquarters
Ottawa, Canada
Founded
1984
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Simplify's Take
What believers are saying
- Philippines selected FreeBalance Cloud in 2026 for its national Budget and Treasury system.
- Costa Rica chose FreeBalance in 2026 for World Bank-funded digital transformation.
- Bougainville and South Sudan 2026 wins expand FreeBalance's live footprint across fragile-state governments.
What critics are saying
- South Sudan's July 2026 World Bank review flagged a possible FreeBalance contract scope reduction.
- FreeBalance depends on government budgets; Philippines and Costa Rica timelines hinge on public procurement.
- An implementation failure in a flagship country would damage credibility across its entire government-sales pipeline.
What makes FreeBalance unique
- FreeBalance sells integrated PFM suites, not point tools, across budgeting, treasury, payroll.
- Its FreeBalance Academy trains civil servants, locking in implementation capability after go-live.
- June 2026 FISC framed FreeBalance around sovereign AI and digital-governance leadership.
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Benefits
- Health Insurance
- Paid Vacation
- Remote Work Options
- Flexible Work Hours
- 401(k) Retirement Plan
- 401(k) Company Match
- Wellness Program
- Mental Health Support
- Conference Attendance Budget
- Professional Development Budget
- Stock Options
- Company Equity