Full-Time

Digital Product Analyst

Posted on 11/21/2024

GOBankingRates

GOBankingRates

11-50 employees

Financial resource platform for money management

Fintech
Financial Services

Compensation Overview

$100k - $120kAnnually

Mid

Remote in USA

Category
Product Analytics
Product
Required Skills
SQL
Tableau
Data Analysis
Requirements
  • 3+ years of relevant work experience in digital marketing analytics within a digital advertising/marketing/media company.
  • Strong background in analytics, understanding of concepts like Statistical Significance and data modeling
  • BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field (MBA is a plus)
  • Intermediate to advanced knowledge in utilizing BI tools, such as Tableau.
  • Exceptionally high standards in communicating the results of analysis clearly and effectively.
  • Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
  • Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset
  • Intermediate to advanced knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
  • Intermediate to advanced knowledge of SQL and querying relational databases (nice to have).
Responsibilities
  • Strategize with embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
  • Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence.
  • Participate in and drive the analysis of large digital marketing data, including traffic, revenue/cost, conversion trends, client success metrics, audience insights, forecast modeling, etc., to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
  • Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
  • Proactively share insights and strategic recommendations with measurable and sizable business impact, offering solutions that consider the needs and goals of multiple business units.
  • Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
  • Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
  • Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
  • Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.

GoBankingRates.com is a financial resource platform that provides expert advice and tools for managing money effectively. It offers a wide range of content, including articles, guides, and reviews on personal finance topics such as savings, investments, retirement planning, and banking promotions. Users can access the latest financial information and strategies tailored for individual consumers, financial advisors, and businesses. The platform generates revenue through advertising, sponsored content, and affiliate marketing, distinguishing itself by focusing on delivering valuable insights and up-to-date information to help users make informed financial decisions.

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in sustainable finance boosts demand for GOBankingRates' educational content.
  • Collaboration with 'finfluencers' can help GOBankingRates reach younger audiences.
  • Digital-only banks' popularity increases need for comparative content, benefiting GOBankingRates.

What critics are saying

  • AI-driven advisory platforms may reduce GOBankingRates' market share.
  • Ad-blocking technology could impact GOBankingRates' advertising revenue.
  • Changes in Google's algorithms may affect GOBankingRates' visibility and traffic.

What makes GOBankingRates unique

  • GOBankingRates offers comprehensive financial resources for consumers, advisors, and businesses.
  • The platform provides expert advice, promotions, and tools for smarter money management.
  • GOBankingRates generates revenue through advertising, sponsored content, and affiliate marketing.

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