ABOUT THE ROLE

We are hiring Digital Product Analysts across our highly specialized product teams to drive informed decision-making and optimize business strategies in the dynamic digital media space.

As a critical member of our team, you will analyze complex data sets, identify actionable intelligence, and translate findings into strategic recommendations that propel our organization forward. You will become a subject matter expert to deeply understand the end-to-end workflow, data sets, and goals to enable your ability to recommend improvements, optimizations, and bigger solutions.

HOW YOU’LL MAKE AN IMPACT

• Strategize with embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
• Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence.
• Participate in and drive the analysis of large digital marketing data, including traffic, revenue/cost, conversion trends, client success metrics, audience insights, forecast modeling, etc., to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
• Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
• Proactively share insights and strategic recommendations with measurable and sizable business impact, offering solutions that consider the needs and goals of multiple business units.
• Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
• Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
• Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
• Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.

WHAT YOU’LL NEED

• Experience: 3+ years of relevant work experience in digital marketing analytics within a digital advertising/marketing/media company.
• Strong background in analytics, understanding of concepts like Statistical Significance and data modeling
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field (MBA is a plus)
• Intermediate to advanced knowledge in utilizing BI tools, such as Tableau.
• Exceptionally high standards in communicating the results of analysis clearly and effectively.
• Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
• Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset
• Intermediate to advanced knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
• Intermediate to advanced knowledge of SQL and querying relational databases (nice to have).

The salary for this role ranges from $90,000 to $125,000 annually, depending on level, job-related knowledge, skills, experience, and location.