Account Based Marketing Manager

Job summary:

We are seeking a strategic, collaborative, and highly organized ABM Manager to activate 1: few account-based marketing programs for a select portfolio of priority North America accounts. Reporting to the Senior Manager of Demand Generation, you will design and execute targeted ABM motions that deepen engagement, accelerate pipeline, and influence revenue outcomes. This role is ideal for someone who thrives at the intersection of creativity and strategy, can translate account insights into tailored programs, work seamlessly across sales and marketing, and orchestrate multi-channel experiences that resonate with key stakeholders inside high-value accounts.

Key responsibilities:

ABM Strategy & Program Execution

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts.
• Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups.
• Identify account clusters, themes, and pain points to guide program design and messaging.
• Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints.

Cross-Functional Collaboration

• Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies.
• Work with product marketing to ensure messaging, value propositions, and content align to industry, persona, and account needs.
• Collaborate with creative, digital, and demand generation team members to ensure cohesive, on-brand execution across touchpoints.
• Coordinate with Account Executives to align ABM plays with follow-up motions and opportunity development.

Account Intelligence & Personalization

• Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape.
• Translate insights into personalized messaging, tailored content, and account-specific assets for marketing and sales use.
• Monitor engagement signals to adjust and optimize programs based on real-time account behavior.

Measurement, Reporting & Optimization

• Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.
• Translate data into clear insights and recommendations for optimizing targeting, tactics, and messaging.
• Report results to marketing and sales leadership, including account-level insights and progress toward shared goals.

Skills & competencies: 

• Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
• Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
• Proficiency with ABM and marketing platforms including Demandbase
• Excellent project management and organizational skills with the ability to manage multiple complex programs.
• Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
• Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
• Collaborative team player with a proactive, solutions-oriented approach.

At Strada, our values guide everything we do:

• Anticipate Customer Needs – We stay ahead of trends so our customers can grow and succeed.

• Own the Outcome – We take responsibility for delivering excellence and ensuring things get done right.

• Challenge Ourselves to Work Smarter – We move faster than the world around us to drive change and accomplish more.

• Empower Each Other to Solve Problems – We tackle challenges head on, ask tough questions, and collaborate to find the best solutions.

• Care About Our Work – We understand that what we do impacts millions, and we have a responsibility to get it right.

Benefits

At Strada, we support your whole self—offering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more.

All offers are contingent on successful completion of background checks, where permitted by law and as appropriate for the role. These may include identity, education, employment, and in some cases, criminal history verification, checks against global watchlists, credit reports, and/or drug testing. You’ll be informed of the specific checks applicable to your role and location during the recruitment process.

Our commitment to Diversity and Inclusion

Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success.

Equal Employment Opportunity Statement

Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We provide reasonable accommodations for disabilities and religious practices. Applicants may request reasonable accommodation by contacting their recruiter.

Authorization to work in the Employing Country

To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada.

Please note: This job description does not limit Strada’s right to assign or reassign responsibilities, including to subsidiaries, partners, or future business purchasers.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum - Maximum:

$0.00 - $0.00

Pay Transparency Statement: Strada considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Strada makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

Strada provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Strada is committed to a diverse workforce and is an affirmative action employer.