Manager, Influencer Strategy

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Who We Are
Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Influencer Strategy
Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in one of our west coast offices.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials
5-7 years of experience with an expertise in the consumer marketing space.
Thinking: Intellectual curiosity and creativity is a must.
Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
Communication: Speak, write and edit succinctly and compellingly.
Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
Interpersonal: Play nice, whether it’s in a team, with a team or independently.
Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
Spark: Understand what sets you apart.

Responsibilities
Brand Strategy & Execution
Own responsibilities for executional leadership of multiple client programs, budgets, plans
Maintain daily client contact, serving as a trusted resource and advisor
Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
Translate strategies into tactical plans; ensure team deliverables align with strategies
Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
Demonstrate financial acumen in the areas of budgeting, billing and staffing

Influencer Strategy & Execution
Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
Craft influencer strategies for yearlong plans and product launches
Research, vet, contract and manage relationships with influencer talent
Develop influencer briefing materials
Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
Take responsibility to execute influencer strategies
Manage and build relationships with influencers and third party agents
Mine current news cycle for ad hoc influencer opportunities
Demonstrated expertise in social platforms, user behaviors and emerging trends
Client & Team Engagement
Communicate with clients on daily basis
Provide basic client counsel
Serve as a key participant in client meetings and presentations
Proof and edit client related documents as needed
Manage client and team resources and deliverables around major campaigns and product launches
Mentor junior staff

Salary range: $74,000.00 - $85,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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74,000-85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.