Full-Time

Paid Media Analyst

Posted on 1/15/2025

Taylor Morrison Home Funding

Taylor Morrison Home Funding

Mid, Senior

Scottsdale, AZ, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 3+ years experience in Paid Media
  • Bachelor’s Degree
  • Proficiency in Google Ads, Bing Ads, and YouTube
  • Knowledge of social-ad platforms, display, and listing channels considered a plus
  • Ability to lead discussions and presentations on Paid Media
  • Excellent communication skills
  • Experience working with brands focused on lead generation (real-estate vertical a plus)
  • Competent knowledge of Google Analytics (GTM experience a huge plus)
  • Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
  • Proficient in spreadsheets and various reporting/measurement tools
  • Experience with Salesforce a plus
  • Process-oriented mindset
  • Demonstrated leadership qualities
  • Loves marketing, advertising, and branding!
Responsibilities
  • Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social
  • Serve as the go-to contact with our home-listing partners
  • Develop and implement strategic mapping and media planning initiatives
  • Conduct continuous keyword and audience research
  • Establish and standardize UTM parameters for accurate tracking
  • Build comprehensive reports and conduct ongoing performance analyses
  • Help establish an attribution model that considers multiple customer touchpoints
  • Perform data analysis across web and CRM platforms
  • Develop a comprehensive 'playbook' outlining the media strategy for the brand
  • Monitor trends and actively engage in industry research
  • Collaborate with external partners and agencies
  • Coordinate with internal teams to ensure tactical alignment
  • Lead training sessions to facilitate knowledge transfer
Desired Qualifications
  • Knowledge of social-ad platforms, display, and listing channels considered a plus
  • Experience with Salesforce a plus
Taylor Morrison Home Funding

Taylor Morrison Home Funding

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