Full-Time

Paid Media Analyst

Posted on 1/15/2025

Taylor Morrison Home Funding

Taylor Morrison Home Funding

1,001-5,000 employees

No salary listed

Mid, Senior

Scottsdale, AZ, USA

The job requires daily reporting to the corporate office.

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 3+ years experience in Paid Media
  • Bachelor’s Degree
  • Proficiency in Google Ads, Bing Ads, and YouTube
  • Knowledge of social-ad platforms, display, and listing channels considered a plus
  • Ability to lead discussions and presentations on Paid Media
  • Excellent communication skills
  • Experience working with brands focused on lead generation (real-estate vertical a plus)
  • Competent knowledge of Google Analytics (GTM experience a huge plus)
  • Fundamental understanding of all digital marketing channels, including Paid, Organic, Email, etc.
  • Proficient in spreadsheets and various reporting/measurement tools
  • Experience with Salesforce a plus
  • Process-oriented mindset
  • Demonstrated leadership qualities
  • Loves marketing, advertising, and branding!
Responsibilities
  • Conduct end-to-end campaign setup, management, and optimization across paid media channels, with a focus on Search and Social
  • Serve as the go-to contact with our home-listing partners
  • Develop and implement strategic mapping and media planning initiatives
  • Conduct continuous keyword and audience research
  • Establish and standardize UTM parameters for accurate tracking
  • Build comprehensive reports and conduct ongoing performance analyses
  • Help establish an attribution model that considers multiple customer touchpoints
  • Perform data analysis across web and CRM platforms
  • Develop a comprehensive 'playbook' outlining the media strategy for the brand
  • Monitor trends and actively engage in industry research
  • Collaborate with external partners and agencies
  • Coordinate with internal teams to ensure tactical alignment
  • Lead training sessions to facilitate knowledge transfer
Desired Qualifications
  • Knowledge of social-ad platforms, display, and listing channels considered a plus
  • Experience with Salesforce a plus
Taylor Morrison Home Funding

Taylor Morrison Home Funding

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Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Taylor Morrison is expanding with a new resort lifestyle community in Jacksonville.
  • The company has seen an 11% increase in net sales orders year over year.
  • Taylor Morrison's workforce includes 45% women, far above the industry average.

What critics are saying

  • Rising interest rates may impact home affordability and mortgage demand.
  • Increasing construction material costs could squeeze Taylor Morrison's profit margins.
  • Labor shortages in construction may delay Taylor Morrison's project timelines.

What makes Taylor Morrison Home Funding unique

  • Taylor Morrison is America's Most Trusted Home Builder for ten consecutive years.
  • The company has a female majority on its Board, unique in the industry.
  • Taylor Morrison's Build Joy program empowers employees' philanthropic initiatives annually.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Flexible Spending Accounts

Disability Insurance

Employee & Dependent Life Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Tuition Reimbursement

Employee Home Purchase Rebate Program

Home Mortgage Program

Employee Assistance Program (EAP)

Company News

PR Newswire
Apr 3rd, 2025
Taylor Morrison Breaks Ground On First Esplanade Resort Lifestyle Community In Jacksonville Area

1,250-acre community to bring 1,300 homes and resort amenities to St. Marys, GeorgiaST. MARYS, Ga., April 3, 2025 /PRNewswire/ -- America's Most Trusted® Home Builder Taylor Morrison broke ground on its first resort lifestyle community, Esplanade at St. Marys, to come to the Greater Jacksonville market. With plans to open for sales in early 2026, this highly anticipated 1,250-acre community will bring more than 1,300 single-family homes and an array of signature resort-style amenities and wellness programs to the region."Since first launching in Florida over 12 years ago, Esplanade has grown into a highly successful wellness resort lifestyle brand with communities across the country and we are thrilled to expand next into the Jacksonville market," said Cammie Longenecker, Taylor Morrison's President of Resort Lifestyle. "Our beautiful Esplanade communities were designed to feel like you're on vacation every day and offer something for all ages to enjoy from a range of concierge services to exciting resort amenities and curated programs—all rooted in building meaningful connections."Esplanade at St

PR Newswire
Mar 14th, 2025
Taylor Morrison'S Evp, Chief Legal Officer And Secretary Darrell Sherman To Retire After 16 Years Of Service

Todd Merrill, VP and General Counsel of Operations, to succeed effective June 1, 2025SCOTTSDALE, Ariz., March 14, 2025 /PRNewswire/ -- America's Most Trusted® Home Builder, Taylor Morrison Home Corporation (NYSE: TMHC) ("Taylor Morrison"), announced today that Darrell Sherman, EVP, Chief Legal Officer and Secretary, will retire from Taylor Morrison effective May 31, 2025, after serving in the role for nearly 16 years. Mr. Sherman has been called to serve as a mission president by the First Presidency of the Church of Jesus Christ of Latter-day Saints. His service to the church will be full-time and commence in June 2025."Darrell has been a trusted advisor, providing remarkable legal oversight and guidance during his long tenure at Taylor Morrison," said Sheryl Palmer, Taylor Morrison's Chairman and CEO. "He has been instrumental in raising the bar in corporate governance and supporting finance, land acquisition, risk management, M&A and the strategic growth of the company. We congratulate him and wish him every success in his new assignment and service in his church."Mr

PR Newswire
Mar 7th, 2025
Taylor Morrison Breaks Barriers With An Increasing Number Of Women In Its Workforce Pursuing Construction Roles

America's Most Trusted Homebuilder celebrates Women in Construction WeekSCOTTSDALE, Ariz., March 7, 2025 /PRNewswire/ -- America's Most Trusted® Home Builder, Taylor Morrison (NYSE: TMHC), continues to break barriers with an increasing number of women joining its organization. To celebrate Women in Construction Week recognized March 2-8, Taylor Morrison is featuring women in construction roles and releasing new workforce statistics."With the homebuilding industry being traditionally male dominated, we're incredibly proud of the women at Taylor Morrison who continue to challenge that status quo and pursue the immense opportunities this meaningful career can provide for everyone," said Taylor Morrison Chairman and CEO Sheryl Palmer. "As an organization, we have experienced a growing number of women joining our workforce and are excited that they're paving the way for people from all backgrounds to consider a career in construction."Taylor Morrison has an increasing number of women joining its construction roles and seeing significant career growth. As of March 2025, Taylor Morrison reported:In the past decade, Taylor Morrison has seen an 887% increase in women who currently hold construction roles.Taylor Morrison has 45% female representation in its workforce – just over four times the U.S. construction industry average of 11%.Chairman and CEO Sheryl Palmer remains the only female that has ever led a publicly traded homebuilder and has been in her role since 2007.remains the only female that has ever led a publicly traded homebuilder and has been in her role since 2007. The Company's Board of Directors has a female majority, the highest in the industry.Dallas Build-to-Rent Assistant Land Project Manager, Haley Hoffman, didn't start her career in the homebuilding industry, but she has experienced exceptional career progression just three years after taking the plunge

Bizjournals
Feb 19th, 2025
Builder to add 500 homes in final phase of The Palisades on Lake Wylie

Taylor Morrison Home Corp. (NYSE: TMHC) is developing nearly 500 homes in a project called The Coves at Lake Wylie.

PR Newswire
Feb 12th, 2025
Taylor Morrison Reports Fourth Quarter And Full Year 2024 Results

SCOTTSDALE, Ariz., Feb. 12, 2025 /PRNewswire/ -- Taylor Morrison Home Corporation (NYSE: TMHC), a leading national land developer and homebuilder, announced results for the fourth quarter and full year ended December 31, 2024. Reported fourth quarter net income was $242 million, or $2.30 per diluted share, while adjusted net income was $278 million, or $2.64 per diluted share. For the full year 2024, reported net income was $883 million, or $8.27 per diluted share, while adjusted net income was $931 million, or $8.72 per diluted share. Fourth quarter 2024 highlights: Net sales orders increased 11% year over year to 2,621

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