Head of Sales

At Sentinel Eagle, we build autonomous UAV systems that work where GPS and communications fail.
We are looking for our first Sales/Go-To-Market leader to help shape how our products reach defense customers across Europe and beyond.

This person will define the go-to-market strategy for priority markets, win the first high-value contracts, and build the sales function over time.
The role is focused on long-cycle, customized B2G sales in the defense sector, where understanding procurement, export dynamics, and customer needs is critical.

This is a hands-on commercial role for someone who can both close strategic deals and lay the foundations for a scalable sales organization.

What you will work on and what problems you may solve

• Define and execute the go-to-market strategy for key markets, with priority on Germany and the Baltics

• Identify and prioritize target customers in defense and military markets

• Adapt Sentinel Eagle’s offering to customer needs in high-value, customized B2G environments

• Lead business development and commercial efforts for initial strategic contracts

• Navigate long sales cycles, complex stakeholder environments, and government procurement processes

• Help shape pricing strategy for customized, high-value defense contracts

• Build the commercial foundation for future scale, including funnel structure, sales materials, and target account strategy

• Over time, organize and lead the work of a growing sales team

What we are looking for

• Experience in sales, business development, commercial, export, or go-to-market roles

• Direct experience in the defense, military, aerospace, or closely related security industry

• Strong track record working at actual defense-sector companies, such as defense manufacturers, defense tech firms, or military systems providers

• Experience selling high-value solutions with long sales cycles and significant customization

• Strong understanding of B2G sales, ideally including government procurement and international defense sales

• Fluent English communication skills

Nice to have

• German language skills

• Experience in the German or Baltic defense markets

• Exposure to international defense export or foreign military sales

• Leadership or team-building experience, especially in growing a commercial function

• Experience developing pricing strategy for customized government contracts

• Experience building sales funnels, preparing sales materials, and defining customer segments