P

Publicis Groupe

Runs advertising and digital transformation services

Manager Paid Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeChicago, IL, USA$97.9k /yr

About the Job

Requirements

  • A Bachelor's degree in Advertising, Marketing, or a related field, followed by three years of progressive post-baccalaureate experience in the job offered or three years of progressive post-baccalaureate experience in any occupation in which the required experience was gained.
  • Three years of experience using MS Excel functions, including VLOOKUP, pivot tables, and data visualization, in an agency environment.
  • Three years of experience determining recommendations based on strategic campaign insights.
  • Three years of experience creating, actualizing, and approving buys on Prisma to match internal MBD.
  • Three years of experience aligning measurement efforts across platforms with a learning agenda using Brand Lift study questions and third-party measurement partners.
  • Three years of experience with social platform certifications: Twitter Flight School (X), Facebook Blueprint, Pinterest Media Buying, and Snapchat Media Buying.
  • Three years of experience as a Meta Certified Media Buying Professional.
  • Required to work from the company office in Chicago certain days per week, with telecommuting allowed for the balance of the week.

Responsibilities

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in internet-enabled devices or interfaces.
  • Lead campaign planning, activation, optimization, and reporting.
  • Apply social mastery to deliver against client goals while developing and communicating strategy and owning tactical execution.
  • Manage the Social Analyst's day-to-day work, including project management to ensure timely task delivery and career development.
  • Oversee budget and billing activity, including pacing, Prisma management, draft billing, and accuracy of budgets against strategy flowcharts.
  • Lead day-to-day client relationships and coordinate communication with partner agencies where applicable.
  • Plan campaigns with creative agency teams to address upcoming needs and deliver on approved plans.
  • Approve all budgets before launch and ensure they match the flowchart.
  • Contribute to accounting strategy, including annual budget development, key performance indicators, partner selection, new tactics, and tracking industry developments.
  • Gather research and data to formulate tactical plans and recommendations for client delivery.
  • Direct analysts in conducting research needed to build new campaigns.
  • Oversee analysts' management of campaign budgets, pacing, and bid adjustments.
  • Develop and recommend optimizations and testing plans.
  • Pull data and research components needed for new business pitches.
  • Contribute to agency-level points of view on industry developments.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs