Full-Time

Senior Field Marketing Manager

Apollo.io

Apollo.io

501-1,000 employees

End-to-end sales strategy foundation

Data & Analytics

Senior

Remote in USA

Required Skills
Sales
Management
Salesforce
Marketing
Looker
Requirements
  • +5 years of experience in field/event marketing role including hosted and sponsored event planning, attendance, and reporting at a SaaS organization
  • Highly Organized, detail-oriented, and highly motivated with project management experience in a deadline-driven environment.
  • Ability to manage resources, budgets, and onsite personnel
  • Experience partnering with a Mid-Market and SMB sales team, on a round-robin inbound lead cadence
  • You are metric driven and have the ability to draw insight from complex marketing data, including pipeline reporting in CRM's such as Salesforce or Looker
  • Strong cross-collaboration skills: knows how to interact with senior leaders (VP-level, CxO, MD) at public & private companies, demand generation, marketing operations, and other team needed to help execute field marketing initiatives
  • Capable of traveling frequently for on-site event management for events in North America (35% annual travel)
Responsibilities
  • Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, logistics, AV & virtual event setup, registration, email blasts, direct mailers, budget reconciliation, e-marketing systems management, swag requests, etc.
  • Organize and host virtual and in-person events that create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships
  • Fully own our biannual marquee virtual event “Olympus”, and associated in-person roadshow extended events
  • As part of the community team be accountable for a pipeline goal, sales accepted opportunities, and supporting of event sponsorship for our community partners
  • Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
  • Manage budget development and setting of ROI targets for each event
  • Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up
  • Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured
  • Create unique event experiences/experiments that communicate the company’s ethos in service of its value proposition and GTM motions with an ability to track metrics to show ROI for the goal of scaling the field marketing team
  • Project management of materials creation, staffing, on-site set-up, and logistics, working with a range of stakeholders, including agency partners, product and field marketing teams, and executive staff
  • Collaborate with marketing teams to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
  • Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

Apollo strives to be the leading provider of retirement income solutions to institutions, companies, and individuals.

Company Stage

Series D

Total Funding

$251.3M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

62%

2 year growth

210%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning