Digital Marketing Apprentice

Overview

Welcome to the Publicis Groupe Digital Marketing Apprenticeship Program!

Are you ready to dive into the dynamic world of digital marketing with one of the industry's leading global communications groups? Publicis Groupe is thrilled to offer a transformative apprenticeship designed to cultivate the next generation of digital marketing talent.

Program Overview:

Our digital marketing apprenticeship program is designed for individuals enthusiastic about harnessing digital channels to enhance business growth and foster customer engagement. Combining practical experience with structured learning, apprentices will develop essential skills in campaign activation, optimization, data analytics, SEO/SEM, and digital strategy including e-commerce. Successful completion of the apprenticeship may lead to a permanent position based on your performance evaluation.

What to Expect:

• Hands-on Experience: Work closely with experienced mentors on real-world projects for top-tier clients.
• Training and Development: Access to industry-leading training modules and certifications to enhance your skillset.
• Networking Opportunities: Engage with professionals across our global network and build lasting connections.
• Career Progression: Opportunities for growth and advancement within Publicis Groupe based on performance and potential.

Responsibilities

Key Responsibilities:

• Assist in developing and executing local paid media acquisition strategies across Meta (Facebook and Instagram), X (formerly Twitter), LinkedIn, TikTok, Pinterest, and Snapchat, including Collaborative Ads (CPAS) campaigns.
• Support the setup, management, and optimization of campaigns across Google Ads, including Search Engine Marketing (SEM), Display, and YouTube, as well as programmatic media buying through DV360, The Trade Desk (TTD), and Amazon DSP across display, video, YouTube, and audio formats.
• Gain exposure to affiliate marketing networks and the setup of banner ad placements.
• Collect and analyze campaign data to evaluate performance against key metrics, including CPI, CPO, CPA, CPC, CPV, CPM, CPE, VTR, VCR, and ROAS.
• Participate in day-to-day tasks including campaign setup, scheduling, and performance monitoring.
• Collaborate with team members to assist in client projects and ensure objectives are met.
• Support client servicing activities including performance media briefing and campaign analysis.
• Troubleshoot basic technical issues related to digital marketing campaigns.
• Accountability and full ownership for campaign performance and aligned KPIs.
• Stay informed about industry trends and contribute innovative ideas to enhance campaign effectiveness.

Qualifications

Requirements:

• Recently graduated with a Bachelor’s degree (BA/BS or equivalent) in Marketing, Business, Statistics, Economics, Computer Science, or a related field.
• Passionate about digital marketing with a keen interest in learning about online acquisition channels.
• Basic understanding of analytical skills with proficiency in key performance metrics.
• Comfortable working with large datasets, using Excel for tasks such as pivots and v-lookups for analysis.
• Strong organizational skills with the ability to effectively manage multiple tasks.
• Proactive mindset with a strong initiative to contribute to team goals.
• Ability to thrive in a dynamic environment and adapt quickly to changing priorities.
• Previous internship experience or coursework related to digital marketing is advantageous.
• Excellent communication skills and a collaborative team player.

Additional information

Join Us!

Embark on a journey to shape the future of digital marketing at Publicis Groupe. Together, let's create impactful campaigns and drive meaningful results for our clients worldwide.

Ready to make your mark? Join the Publicis Groupe Digital Marketing Apprenticeship Program today!