Performance Creative & Social Specialist

Paid Social Creative Development & Execution

• Support the development and execution of paid social creative assets across Meta, TikTok, YouTube, Reddit, and other emerging digital platforms.
• Develop and adapt advertising copy, messaging variations, hooks, headlines, and creative concepts aligned with campaign objectives and target audiences.
• Support the development and maintenance of a creative testing roadmap to ensure a consistent pipeline of new concepts, formats, messaging angles, and content variations.
• Assist in creating clear, actionable creative briefs that communicate campaign objectives, audience insights, key messages, creative requirements, and testing priorities.
• Partner closely with the Growth team to understand which creative assets drive results and identify opportunities for optimization and future testing.
• Evaluate high-performing and underperforming creative to identify trends, patterns, insights, and opportunities for new concepts or iterations.
• Upload, organize, and maintain creative assets within advertising platforms, ensuring accurate labeling, documentation, and alignment with campaign timelines and testing plans.
• Manage creative asset libraries, testing trackers, and campaign documentation to support efficient execution, reporting, and knowledge sharing.
• Serve as a key connection between Creative and Growth teams, translating campaign goals and performance insights into actionable creative feedback, briefs, and testing opportunities.
• Collaborate with the Partnerships & Influencer Marketing team to communicate content needs, creative performance insights, and refresh opportunities.
• Support the ongoing development and optimization of creator-generated content for paid social testing and campaign performance.

Organic Social Media & Content Support

• Support the planning, coordination, scheduling, and publishing of organic content across Thorne's owned social media channels.
• Collaborate with internal marketing partners to ensure organic social content aligns with brand messaging, campaign priorities, and broader marketing objectives.
• Help maintain organized content calendars and coordinate creative assets, copy, and publishing timelines.
• Support community engagement and social listening initiatives as needed.
• Monitor emerging platform features, content formats, audience behaviors, and social media trends to identify opportunities for relevant content.
• Contribute ideas for engaging organic content, social storytelling, and platform-specific creative approaches.
• Participate in occasional travel to support social media content capture, brand events, creator partnerships, and other marketing initiatives.
  
  

Creative Strategy, Research & Insights 

• Conduct ongoing research into customer behaviors, competitor activities, industry trends, emerging platforms, and evolving social media formats.
• Maintain an organized library of creative inspiration, competitor examples, successful campaigns, and high-performing content concepts.
• Contribute ideas for new creative angles, messaging frameworks, content series, advertising hooks, and campaign concepts.
• Translate creative performance data into actionable recommendations that improve engagement, conversion, and overall creative effectiveness.
• Identify opportunities to adapt successful creative concepts across platforms, audiences, and campaign objectives.
• Collaborate with Growth and Creative partners to connect audience insights and campaign learnings with future creative development.
• Support the creation of repeatable processes for creative testing, performance analysis, optimization, and knowledge sharing.
• Leverage AI and emerging marketing technologies to enhance creative ideation, research, content development, and workflow efficiency.
  
  

Performance Reporting & Analysis

• Monitor and evaluate key creative performance metrics, including engagement rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Assist in developing weekly and monthly creative performance reports highlighting trends, learnings, and optimization opportunities.
• Analyze creative performance across paid social platforms to identify successful messaging, formats, hooks, and content approaches.
• Partner with the Growth team to understand how creative performance contributes to broader marketing and business objectives.
• Help maintain accurate creative testing documentation, performance trackers, and campaign reporting materials.
• Translate analytical findings into clear, practical recommendations for future creative development and testing.
• Support continuous improvement of creative reporting processes and the communication of performance insights across marketing teams.

Cross-Functional Collaboration & Marketing Execution

• Collaborate with Growth, Creative, Digital and Social Media, and Partnerships & Influencer Marketing teams to support integrated marketing initiatives. 
  Coordinate creative requirements, asset development, content delivery, and campaign timelines across internal stakeholders.
• Communicate project updates, creative feedback, performance insights, and potential execution challenges clearly and proactively.
• Manage multiple creative requests, content initiatives, and testing priorities while maintaining accuracy and meeting established deadlines.
• Support efficient workflows between creative development, campaign execution, performance analysis, and optimization.
• Identify opportunities to improve creative production processes, team collaboration, and content organization.
• Stay informed about emerging digital marketing tools, social media trends, and creative best practices.

Education & Experience

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent experience.
• 1–3 years of experience in social media, digital marketing, content creation, creative strategy, or a related field. Relevant internship experience is welcome.
• Strong understanding of major social media platforms, including their content formats, audience behaviors, and creative best practices.
• Excellent written communication and copywriting skills, with the ability to develop engaging, audience-focused messaging.
• Strong organizational and project management skills, including the ability to manage multiple priorities and deadlines.
• Familiarity with social media analytics, digital marketing performance metrics, and data-informed content optimization.
• An AI-native mindset, with a willingness to explore and leverage emerging AI tools to improve creative development, research, and marketing workflows.
  
  

• Experience developing organic social media content or paid social advertising creative.
• Familiarity with Meta Ads Manager and TikTok Ads Manager.
• Experience using creative and content development tools such as Canva, CapCut, Figma, or similar platforms.
• Experience working with influencer marketing, creator partnerships, or user-generated content (UGC).
• Basic understanding of paid social creative testing methodologies, including testing messaging, formats, hooks, and creative variations.
• Experience analyzing creative performance and applying insights to future content or campaign development.

Technical KnowledgeStrong working knowledge of major social media platforms, including Meta, TikTok, YouTube, Reddit, and emerging channels.

• Strong working knowledge of major social media platforms, including Meta, TikTok, YouTube, Reddit, and emerging channels. 
• Understanding of paid and organic social media content formats, creative requirements, and platform-specific best practices.
• Ability to develop effective advertising copy, hooks, headlines, messaging variations, and creative concepts.
• Familiarity with creative testing principles and the relationship between advertising creative and campaign performance.
• Understanding of key digital marketing metrics, including engagement rate, CTR, conversion rate, CPA, and ROAS.
• Ability to interpret basic social media and advertising performance data to identify trends and optimization opportunities.
• Familiarity with social media publishing, scheduling, asset management, and content planning workflows.
• Ability to organize creative asset libraries, testing roadmaps, campaign trackers, and performance documentation.
• Familiarity with digital creative tools and advertising platforms, including Meta Ads Manager, TikTok Ads Manager, Canva, CapCut, or Figma, preferred.
• Ability to leverage AI-powered tools for creative ideation, research, copy development, content optimization, and workflow efficiency.
• Understanding of influencer, creator, and user-generated content within paid and organic social media programs.
  
  

Core Competencies

• Creative Thinking: Develops engaging content ideas, messaging approaches, and creative concepts that align with audience interests and campaign objectives.
• Performance Mindset: Demonstrates curiosity about how creative decisions influence engagement, conversion, and broader marketing outcomes.
• Analytical Thinking: Interprets creative performance data and identifies meaningful insights and opportunities for optimization.
• Copywriting & Communication: Communicates ideas clearly and creates compelling, audience-focused messaging across digital platforms.
• Organization & Project Management: Effectively manages creative assets, testing trackers, content calendars, and multiple competing deadlines.
• Attention to Detail: Maintains accuracy and consistency across creative assets, campaign documentation, reporting, and content execution.
• Cross-Functional Collaboration: Builds productive working relationships with Growth, Creative, Digital Marketing, and Partnerships teams.
• Adaptability: Responds effectively to evolving platform trends, campaign priorities, creative feedback, and emerging marketing technologies.
• Initiative & Ownership: Proactively identifies opportunities, takes responsibility for assigned projects, and follows work through to completion.
• Digital Curiosity: Stays informed about social media trends, emerging content formats, audience behaviors, and digital marketing innovations.
• Continuous Learning: Actively develops knowledge of creative testing, performance marketing, social media analytics, and evolving industry practices.
• AI Fluency: Embraces AI-powered tools and emerging technologies to improve creative ideation, productivity, and marketing effectiveness.
• Problem Solving: Identifies execution challenges, evaluates potential solutions, and recommends practical improvements.
• Results Orientation: Focuses on producing high-quality creative work that supports measurable marketing and business objectives.