Enterprise Growth Lead - Amazon Ads Marketing
No salary listed
Senior
Tokyo, Japan
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- At least 6 years of professional, non-internship marketing experience.
- At least 7 years of experience developing and managing acquisition marketing or channel programs.
- Experience using data and metrics to drive improvements.
- Experience using Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across multiple time zones and languages.
- Fluent business-level or higher Japanese in speaking, writing, and reading (N1+).
- Fluent English in speaking, writing, and reading.
Responsibilities
- Own the Japan integrated marketing roadmap, connecting events, digital and content marketing, partner marketing, executive engagement, industry partnerships, and paid media into an always-on customer journey aligned with Japan advertiser planning cycles and product adoption patterns.
- Define the Japan audience strategy and determine differentiated ways to engage enterprise advertisers, holding companies, and independent agencies based on their decision-making structures and needs.
- Develop Japan-specific thought leadership campaigns that communicate the Amazon Ads value proposition using research, insights, success stories, and industry partnerships relevant to the Japanese market.
- Identify the combination and sequencing of marketing touchpoints across the customer lifecycle to deepen engagement and accelerate commercial outcomes.
- Own marketing’s contribution to Japan business objectives; build relationships with sales leadership, partner teams, industry leaders, and the broader Amazon Ads Marketing organization; and represent marketing in Japan-level business planning.
- Establish goals and measurement mechanisms to assess marketing effectiveness, conduct structured reviews, and contribute insights to operational planning narratives.
- Own program budgets and finance reporting, aligning investment with strategic priorities.
- Lead regional enterprise marketing strategy and execution for Amazon Ads in Japan, driving advertiser engagement, market adoption, and business growth across enterprise advertisers, holding companies, and independent agencies.
- Drive B2B marketing events, branded content, trade media, integrated campaigns, and executive engagement programs as part of a coordinated customer journey.
- Partner with Sales, Product Marketing, Partner Marketing, and executive stakeholders to align programs with regional business priorities and strengthen Amazon Ads’ market position in Japan.
Desired Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners that have a global footprint.
About the company
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
Company Size
10,001+
Company Stage
IPO
Headquarters
Seattle, Washington
Founded
1994
Get referred to Amazon
See people who can refer or advise you
Simplify's Take
What believers are saying
- AI drives growth: AWS's AI and custom-chip sales each more than doubled, passing $25 billion a year by June 2026.
- Stock grants gained value: shares hit a record in August 2026, making Amazon the fifth company to reach $3 trillion.
- Ads are a third engine beside stores and AWS: they grew 26% to $19.8 billion in the June 2026 quarter.
What critics are saying
- AWS's lead is shrinking: in the June 2026 quarter, Google Cloud grew 82% and Microsoft's Azure 43%, versus AWS's 37%.
- Job security has slipped: Amazon cut 30,000 corporate jobs in October 2025 and January 2026 to reduce management layers.
- Expect five office days a week: Amazon ended its three-day hybrid policy for corporate staff in January 2025.
What makes Amazon unique
- Most of Amazon's profit comes from cloud: AWS made 21% of sales but 60% of operating profit in mid-2026.
- Amazon is America's biggest parcel carrier by volume: it handled 6.9 billion packages in 2025, more than the Postal Service.
- Writing matters more than slides: Amazon meetings open with silent reading of a six-page memo instead of PowerPoint.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Flexible Work Hours
- Company Equity