Partner Marketing Manager

Confirmed live in the last 24 hours

Locations

Los Angeles, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Salesforce

Requirements

Progress through our Ramp Camp (ChowNow's New Hire Onboarding Experience)
Meet and begin building relationships with ChowNow's sales representatives, partnership representatives, success representatives, support representatives and more
Familiarize yourself with our marketing recipes for success - how we set up campaigns, best practices, and more
You have 3-5 years of experience in B2B partner marketing with a consistent track record of delivering measurable results
You have familiarity with Marketo and Salesforce and other CRM technology and tools preferred
You have an understanding of essential performance drivers (i.e. channel mix, campaigns, etc.) and experience turning insights into successful tactics
You have an understanding of micro/small businesses, their drivers and motivations (esp. restaurants)
You have experience designing success metrics (i.e. # of launched partners, % TAM penetration, etc.) and partnering with data teams to build effective reporting
You have experience designing and implementing A/B, holdout and multivariate tests
You have experience developing actionable creative briefs and providing constructive feedback on creative work
You have a proven track record of collaborating cross-functionally to accomplish objectives

Responsibilities

Build partner marketing and reseller strategies from the ground up, with the goal of driving adoption and retention for ChowNow's suite of restaurant products (Marketplace, Direct, and Order Better Network)
Tell the story of ChowNow to new audiences: build bespoke and relevant sales and marketing materials that can be leveraged cross-functionally to drive partnership goals
Own marketing relationship with outside partners, ideating and executing co-marketing initiatives that mutually support partnership objectives
Develop a playbook of marketing strategies and tactics for various partner types, sizes and opportunities
Develop monthly marketing plan for partners, and coordinate with broader marketing and cross-functional teams to execute
Partner with partnerships, sales, product marketing, growth, and brand/communications teams to align on strategy, evaluate performance, and ensure consistent positioning and messaging across all touch-points
Work with XFN teams to build the best end to end experience for clients coming through partners. This may include creating reseller specific messaging frameworks, partnering with Onboarding to add additional touchpoints, or working with product teams to automate sign-up processes
Work with external partners on media trades and opportunities for exposure
Measure, analyze, and optimize campaign performance, testing new messages, strategies, and promotions to optimize conversions
Measure lifetime value of clients acquired through Partner channel and partner with finance to adjust financial models appropriately

Are you looking for an opportunity to be a part of a team that is driving significant business results through relationship building and partner marketing?

ChowNow’s partnership program is designed to connect businesses in the restaurant space with the idea that together we can build a better, fairer solution for restaurants. We’re looking for an experienced Marketing Manager to build from the ground up an innovative partner marketing program that will be central to the rapid expansion of our partner relationships and growth of our business.

About Us:

ChowNow’s mission is to be the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, AppleMaps, Instagram, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. As we expand to new markets, while scaling responsibly, those opportunities to create, build, and grow will only increase.

Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.

About the Position:

The Partnership Marketing Manager (B2B) will build and execute strategies to drive restaurant acquisition and retention via 3rd party partnerships (US Foods, Square, Toast, etc.). You will tell the ChowNow story to new and varied audiences, driving brand awareness and business growth via product positioning, messaging, and co-marketing strategies. You will work closely with our partners to build scalable programs from the ground up, and optimize workflows to help a select, powerfully leveraged team drive big business outcomes.

Reports to the Senior Director, B2B Growth Marketing. No direct reports

WHAT WE LOVE ABOUT YOU:

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members’ ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

Specifically you will:

Build partner marketing and reseller strategies from the ground up, with the goal of driving adoption and retention for ChowNow’s suite of restaurant products (Marketplace, Direct, and Order Better Network)
Tell the story of ChowNow to new audiences: build bespoke and relevant sales and marketing materials that can be leveraged cross-functionally to drive partnership goals
Own marketing relationship with outside partners, ideating and executing co-marketing initiatives that mutually support partnership objectives
Develop a playbook of marketing strategies and tactics for various partner types, sizes and opportunities.
Develop monthly marketing plan for partners, and coordinate with broader marketing and cross-functional teams to execute
Partner with partnerships, sales, product marketing, growth, and brand/communications teams to align on strategy, evaluate performance, and ensure consistent positioning and messaging across all touch-points
Work with XFN teams to build the best end to end experience for clients coming through partners. This may include creating reseller specific messaging frameworks, partnering with Onboarding to add additional touchpoints, or working with product teams to automate sign-up processes
Work with external partners on media trades and opportunities for exposure
Measure, analyze, and optimize campaign performance, testing new messages, strategies, and promotions to optimize conversions
Measure lifetime value of clients acquired through Partner channel and partner with finance to adjust financial models appropriately.

Within 30 Days You’ll:

Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
Meet and begin building relationships with ChowNow’s sales representatives, partnership representatives, success representatives, support representatives and more
Familiarize yourself with our marketing recipes for success – how we set up campaigns, best practices, and more.

Within 60 Days You’ll:

Dive deep into existing partner workstreams and existing assets –compiling opportunities for optimization.
Participate in ride-alongs with partnerships team members to understand ChowNow’s referral and resell partnership structures, value propositions and process
Own an end-to-end seasonal campaign targeting partner sales teams
Build partner campaign specific reporting and analyze past performance for key opportunities.

Within 90 Days You’ll:

Present a Partner marketing strategy for both resell and referral partners to internal stakeholders
Identify a list of needs and partner with XFN stakeholders to unblock (i.e. tools, creative assets, etc.)
Implement optimizations across existing and new campaigns iterating based on success metrics.

You Should Apply If:

You have 3-5 years of experience in B2B partner marketing with a consistent track record of delivering measurable results
You have familiarity with Marketo and Salesforce and other CRM technology and tools preferred
You have an understanding of essential performance drivers (i.e. channel mix, campaigns, etc.) and experience turning insights into successful tactics
You have an understanding of micro/small businesses, their drivers and motivations (esp. restaurants)
You have experience designing success metrics (i.e. # of launched partners, % TAM penetration, etc.) and partnering with data teams to build effective reporting.
You have experience designing and implementing A/B, holdout and multivariate tests
You have experience developing actionable creative briefs and providing constructive feedback on creative work
You have a proven track record of collaborating cross-functionally to accomplish objectives

About Our Benefits:

Expected base salary: $115,000 - $125,000
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program.
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Quarterly Industry Speakers Series.
Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Read here about your California privacy rights.

#Li-Hybrid

501-1,000 employees

Website

Online food ordering systems for restaurants

Company Overview

Chownow's mission is to help local restaurants thrive. Their products help restaurants get online quickly and easily so they can maintain direct relationships with their customers. As the world evolves and new technology platforms emerge, they will be there to help restaurant clients stay up to speed online.

Benefits

Comprehensive health plans
Remote office stipend
Mental health coverage
Parental & family leave
Student loan assistance
Employee stock incentive plan
401(k) savings plan
Pet insurance
Fitness stipend

Company Core Values

Restaurants Come First - Local restaurants are the reason we come to work every day. This passion drives our ethos, forms the foundation of our business, and informs every decision we make.
Celebrate Diversity - Inclusivity and diversity matter. We’re committed to progress, which means every single employee gets the support and resources they need, no matter who they are.
Raise a Hand - We encourage everyone to present solutions, collaborate, and lead by example. Here, you’re empowered to take initiative, no matter your role. Speak up—we’re listening.
Keep Reaching - We want to help you succeed—it’s that simple. We offer comprehensive support for career development, so let’s set our goals and grow together.